Industry Insights: The New Connected Retailer

April 20, 2021 | Original broadcast

Industry Insights: The Connected Retailer - Full Show (1:08:47)

Today’s connected retailer must master the omnichannel experience and reach digitally savvy customers anywhere, anytime. Learn how new technologies can help you fully understand your customers and deliver high-value, frictionless interactions across all channels.

State of the Industry Update from NRF and Forrester (17:41)

In this session, our speakers discuss current marketing challenges and wins for retailers as they compete on CX in the digital age.

Artemis Berry, Vice President, Member Relations and Strategic Partnerships, National Retail Federation
Michael Forhez, Global Managing Director, Consumer Markets, Oracle Industry Solutions
Sucharita Kodali, Vice President, Principal Analyst Serving eBusiness and Channel Strategy Professionals, Forrester

Shift in Strategy: Advancing Ecommerce with ABC Fine Wines and Spirits (19:41)

Hear about ABC Fine Wines and Spirits success in the pandemic economy and how omnichannel commerce and a robust, connected customer experience led to 2000 percent growth.

Sean Kelly, Vice President, Marketing and Communications, ABC Fine Wines & Spirits
Rose Spicer, Head of Industry Marketing, Oracle

Winning Customer Loyalty (8:03)

Brands that consistently deliver exceptional customer experiences—powered by innovative, cross-channel marketing products, connected service tools, and flexible commerce engines—are the ones successfully driving loyalty and growth.

Emily Rudin, Head of Loyalty Strategy and Growth, Oracle Marketing Cloud

Elevating Customer Connections, featuring Foot Locker and Yankee Candle (20:26)

Learn how Foot Locker and Yankee Candle capture critical customer insights at every touchpoint to drive the personalized communications, relevant promotions, and compelling brand experiences that lead to meaningful relationships with loyalty members.

Roger Ma, Director of Loyalty Programs, North America, Foot Locker
Alyssa Rinck, Senior Manager, Newell Brands eCommerce
Emily Rudin, Head of Loyalty Strategy and Growth, Oracle Marketing Cloud

Ignite Guide: Essential Strategies for Loyalty Marketing

Often Imitated Podcast

Listen to weekly episodes featuring today’s most innovative executives presented by Oracle Advertising and CX.

Customer Success Stories

Delighting their customers with Oracle advertising and customer experience cloud.

EXPtv: How Loyalty Programs Drive Customer Relationships

Featuring Vitamix, Disney, and Lego.