Discover the benefits you can achieve—including improved budgeting efficiency, higher returns, cost avoidance/savings—by using Oracle Moat.Get the report
Protect every ad impression against unsuitable content, unseen eyes, and bot traffic with Oracle Advertising Pre-Bid ad verification solutions.Read the data sheet (PDF)
The holidays may be over, but sports are giving us a new reason to gather and celebrate with friends and family. Check out our top three targeting tips to win over basketball fans!Read our March Madness guide (PDF)
Oracle Moat delivers solutions that are critical to measuring advertising effectiveness, including verification and attention, reach, and frequency as well as sales lift measurement.
Gain a comprehensive view of your ad campaigns. With a broad array of metrics for video (including CTV environments), mobile, display, branded content, and emerging formats, you can identify the high-performing channels, creative, formats, and environments that can optimize your spend.
Confirm that your impressions were seen by a real person and delivered in your desired brand-safe and brand-suitable environments.
Confirm that your ads are seen as you intended using ad verification services that show they have the opportunity to be seen by a real person on the promised website or device type in a brand-safe environment.
Ensure advertisements appear only in brand-safe and brand-suitable environments, so that advertisers can block bids on advertising impressions and avoid serving ads into locations that may be fraudulent or inappropriate. Oracle Moat Analytics helps you detect and avoid placements found to involve fraudulent or invalid traffic (IVT), as defined by industry organizations, such as the Interactive Advertising Bureau and Media Rating Council.
Measure every impression with integrations into display, video, connected TV, ad servers, social platforms, demand side platform (DSPs), and more. With Oracle Moat Analytics, you gain campaign, creative, placement, domain, URL, and impression transparency and can analyze advertising effectiveness with a tool that’s backed by industry benchmarks and visual, real-time reporting.
See the full picture of campaign and channel performance with deduplicated reach and frequency metrics at the platform, media partner, audience segment, and household level.
Easily and quickly identify frequency overlap and incremental reach with insight into different channels, including connected TV (CTV), TV, desktop, and mobile. With an understanding of activity across all channels, you can diminish overlap and create efficiencies.
Activate Moat Reach in any environment where the Moat tag is accepted. You can export data into your existing dashboards and templates for better workflows. Moat Reach is built on key proprietary datasources that combine the validity and viewability standards from Moat Analytics with Oracle Advertising’s best-in-class identity and audience solutions.
Filter data by household, person, device, channel, and more, using a single-view dashboard for easy decision-making. You can easily change and analyze by date and age ranges or filter by a range of criteria, including:
Measure audiences beyond age and demographics using unique datasets built from 7.5 trillion data points collected monthly, $5 trillion observed consumer spending, and the first-party data you provide. Oracle Moat Reach allows you to leverage impression data that’s sourced from automatic content recognition (ACR) data from millions of smart TVs.
Spotify chose Moat because it was a leader in the video measurement space. We always want to provide a first-class experience for our listeners and advertisers. Moat was a great fit, and it still is.
— Rochelle Sanchirico, Spotify global director of SMB marketing
Optimize campaign results, maximize campaign budgets, and reduce the risk to brand reputation with a full suite of brand safety and measurement solutions.
Publishers can discover and optimize the value of their audiences and inventory. Our suite of measurement solutions helps you tell better stories about the effectiveness of your inventory and audiences. Differentiate your offering and maximize the value of your media.
Platforms can easily establish trust and credibility with advertisers and partners by verifying the value of their solutions with Oracle Moat’s independent measurement solutions.
Verify impression delivery in valid, viewable, and brand-safe environments. But don’t stop there. Better understand advertising effectiveness across all channels, measure reach and frequency, and use campaign analytics to see what drove offline lift. You’ll get the full story with Oracle Moat Measurement.