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Oracle survey shows majority of travelers plan to stick within driving distanceAustin, Texas—November 23, 2021
Many Americans are ready to hit the road this Thanksgiving, but most won’t stray far, according to a new Oracle survey. Nearly 40% of Americans plan to travel over the Thanksgiving holiday, with 26% of that total planning to stay within driving distance of home and just 8% planning to fly domestically. Among the homebodies, 29% noted concerns over COVID-19 while 15% cited high gas prices and 14% blamed soaring airfare costs.
“The hospitality industry continues to see a strong return to travel as people look forward to getting away and spending the holidays with family and friends after a long hiatus,” said Alex Alt, senior vice president and general manager, Oracle Hospitality. “Hotels continue to be creative in welcoming the local traveler as many people are still opting to vacation within driving distance. This includes relying more on technology to create an easy, yet safe environment for travelers, including elements such as contactless payments and check-in.”
The survey of 2,085 Americans in New York, Chicago, Dallas, and San Francisco was run by Untold Insights November 11-16, 2021. Respondents were asked to reflect on their travel plans for Thanksgiving.
Thirty-nine percent of Americans plan to travel over the Thanksgiving holiday, with:
While COVID-19 and high costs were deterrents for some, others can’t wait to get out after a long stretch at home. Top reasons for travel over the holiday or in the coming months included:
We asked consumers what they would rather do than endure another 18 months with no travel:
To make their trip extra special and persuade them to not cancel, consumers said they would be swayed by:
In an earlier survey2, 76% of hoteliers agreed that the pandemic accelerated their roll-out of technology. These features and amenities that became a necessity during the pandemic, have become the norm moving forward as consumers return to travel through the holidays and beyond:
For their part, consumers want to see:
1 GenZ (18-24); Millennials (25-39); GenX (40-54); Baby Boomers (55+)
2 The Skift and Oracle survey in May 2021 interviewed 4,467 global consumers and 537 hotel executives (including 773 people and 160 hoteliers in North America). View the full global report at: https://www.oracle.com/industries/hospitality/post-covid-hospitality-world/.
Learn more about how Oracle Hospitality is helping independent hoteliers, global and regional chains, gaming, and cruise lines leverage technology to navigate a fast changing market at www.oracle.com/Hospitality.
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