Today, Moat by Oracle has received Media Rating Council (MRC) accreditation for rendered video ad impressions within connected TV (CTV) and over-the-top (OTT) environments. Impression measurement accreditation is a big step forward in establishing trust in the emerging CTV and OTT environments, and Moat by Oracle is dedicated to continuing innovation in this space through deep analysis of our large measurement footprint of several billion impressions per month.
“As connected TV and over-the-top platforms continue to gain in prominence and importance to advertisers, we’re pleased to be able to recognize Moat by Oracle for earning accreditation of its measurement of rendered video ad impressions in these environments, and we commend them for their leadership in working toward transparency and accountability in digital advertising,” said George W. Ivie, executive director and CEO of the Media Rating Council.
CTV and OTT advertising spend is doubling as consumer behavior shifts from traditional linear broadcast to multi-device and on-demand viewing. According to eMarketer, U.S. CTV ad spending will total $11.36 billion this year and increase to $18.29 billion in 2024—more than double the amount spent in 2020.
With more money being spent on CTV and OTT advertising than ever before, it’s important for advertisers to understand not only where their ads are being delivered, but who (or what) is viewing them. By achieving MRC accreditation for impressions, Moat has shown unwavering commitment to accuracy in measurement.
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