By Rob Tarkoff, executive vice president and general manager, Oracle Fusion Cloud Customer Experience (CX)—September 21, 2023
It is an exciting time for customer experience professionals as we move toward the future of machine-assisted, fast-moving, intelligent marketing, sales, service, and ecommerce. Some are closer to this vision than others, and today’s leaders exemplify an inspired vision for harmonizing experiences at real-time speed, in every and any context to help their organizations grow.
To recognize customers that have gone above and beyond to deliver outstanding experiences that set new and innovative standards, we’re excited to share the winners of the 2023 Oracle Cloud CX Markies Awards—now in its 17th year. Thank you to our customers and partners for sharing their stories, and congratulations to the following recipients:
The “Builder Award”for the best global CX program:GE Healthcare
“Builders” have the skills to create and nurture diverse relationships across cultures and know no boundaries. Organizations in this category have demonstrated a commitment to crafting marketing messages for audiences across multiple regions and borders.
The “Connector Award”for the best use of ecosystem or cross-departmental solution:Cisco
“Connectors” know how to bring together multiple solutions, entities, and organizations. Organizations in this category have connected at least one solution from the Oracle CX suite to a CRM, third-party app, or API integration to create a healthy ecosystem that manages and nurtures lasting customer relationships.
The “Orchestrator Award”for best demonstrated ROI:Graham Corporation
“Orchestrators” are clever composers of data. Organizations in this category have generated revenue from a campaign using analytics and insights.
The “Originator Award”for best lead management:HSBC
“Originators” know that prosperity begins with effective lead generation. Organizations in this category have nurtured great prospects, delivered prestigious results, and deepened the bond between marketing and sales.
The “Strategist Award”for the best use of customer data:Australian Red Cross Lifeblood
“Strategists” are skilled in planning actions and tactics to drive superior results. Organizations in this category have turned data into return on investments.
The “Visionary Award”for Innovation and Perseverance across CX programs:Cohu
“Visionaries” are adept at planning and strategizing for the future with imagination and wisdom. Organizations in this category take customer experience beyond transactional excellence.
Again, congratulations to the winners and finalists. I look forward to what next year’s Markies’ award submission have in store.