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Industry accolades come and go, but what matters most to us is the feedback we get from customers. We still have a lot of work to do, but we’re very proud that Redwood, Oracle’s next-generation design system, has won a San Francisco Design Week Award for user experience.
And while we’re proud of winning this award, we consider ourselves successful only if our customers are successful. We work to earn and re-earn that trust every day, and we’re grateful for the dedication, passion, and customer-focus of the entire team responsible for designing and putting Redwood into practice.
San Francisco Design Week is the premier gathering of the world’s most active design community. This year, the competition’s goal was to encourage thought leadership by supporting designers whose works can contribute towards a positive future for society.
The Oracle design team came together with our product teams and made a commitment to excellence, mindful that this is more than just a single moment in time. The effort is ongoing and continuous. And our vision of a positive future is to contribute an enriching experience for people using business software to do their jobs.
Our purpose with Redwood is to bring state-of-the-art, consumer-grade user experiences to business applications, and to make that available across any device. The Redwood experience is not just for our user interfaces but touches every single interaction our customers and partners (and employees) have with the company. It’s truly a collective reinvention of how Oracle customers interact with technology and consume information.
Redwood starts with the premise that there is no reason the experience of using technology in a workplace can’t be as intuitive, polished, and delightful as the state-of-the-art experiences we all have in our personal lives on our phones, tablets, and laptops.
It’s past time to expect those same great experiences (and more) from the tools we use at work. The bar is high to be consumer-grade, and Redwood is designed to exceed that bar.
For decades, business software has been considered to have inherent limitations on how good the user experience can be, because somehow enterprise scenarios are complex, or enterprise users are different. We don’t believe either of these things to be true. We didn’t win an ‘enterprise’ user experience award. We won the award for best user experience. And I think that may be the most important takeaway.
Our aspiration is not just in the technology space but being one of the best experiences customers have across all sectors. And every day, that’s what we focus on delivering.