Seaman’s Beverage and Logistics Drinks in Success with NetSuite

By David Rodman, SVP of Customer Success, Oracle NetSuiteJune 23, 2022
Seaman's Beverage and Logistics

Not much thought is likely given into how your favorite alcoholic beverage gets to your fridge or local restaurant. But behind the scenes is a massive network of suppliers, producers, shippers, and distributors that form a complex and highly regulated supply chain. Enter Seaman’s Beverage and Logistics.

Based in Clifton, New Jersey—a strategic hub between the ports of New York and New Jersey—Seaman’s is an international importer, public warehouse and wholesale distributor of fine wine and spirits, representing thousands of alcohol brands and offering product at every price point.

Seaman’s is anything but a traditional distributor. It handles everything from import requirements, freight forwarding, U.S. customs processing, unloading, storage, and distribution for the markets and clients it serves. By providing tailored business solutions that include distribution, warehousing, IT, regulatory compliance, and accounting and administrative support, Seaman’s far exceeds the services of a traditional distributor. Seaman’s helps its clients—vineyards, distilleries, importers, distributors, licensed retailers, restaurants, and bars—save time, reduce costs, and increase efficiency to achieve greater business success.

This customer-centric approach has helped Seaman’s business thrive since it was founded in 2013 and it now operates in 27 countries. Its success has even been recognized on the Inc. 5000 list for three consecutive years, NJBIZ Fast 50 for four consecutive years, Inc. 500 and the Financial Times Fastest Growing Companies in the Americas.

With substantial demand for its services, Seaman’s needed an adaptable and scalable business system that could support its diverse offerings. To meet these needs, Seaman’s selected Oracle NetSuite.


Overcoming Business Complexity and Supply Chain Woes

The alcohol business is complex at the best of times with strict regulations and compliance. But the ongoing delays in the supply chain caused by backups at the port, as well as container, truck, and driver shortages are significantly adding to the complexity. In addition, the ripple effects that inflation is having on supply chain, logistics and transportation operations compounds the problem. Like many industries, the cost to do business is higher, the predictability of timelines is wavering and guarantee of goods delivered is nonexistent.

And yet, under these extremely challenging conditions, Seaman’s has been able to adapt its business to continue delivering tremendous value for its clients.

“So much has changed in the last couple years about how we do business. We’ve had to become a much more flexible company to help our customers deal with unanticipated challenges and logistical nightmares that have come up,” said Glenn Langberg, CEO, Seaman’s Beverage. “Having an integrated business system has been paramount to our success. NetSuite allows us to be very accurate in tracking inventory and shipments. That means we can communicate delays to customers, provide accurate reports, and give customers real-time information about their shipments.”


Delivering Business Solutions with NetSuite

With NetSuite, Seaman’s has unified accounting, financials, inventory management, and reporting on a single business system. Integrating data across critical operations allows Seaman’s to make informed decisions based on the most real-time information to address supply chain, inflation and other external factors. Additionally, NetSuite enables Seaman’s to extend these same functions to its clients with its business process outsourcing services. By extending NetSuite, Seaman’s allows its clients to spend less time on administrative processes and more time on building their business.

“NetSuite is a straightforward system with range and scalability that has allowed us to expand without any disruptions," said Langberg. “NetSuite helps us manage complex operations and analyze and digest our data, making it easier for us to provide seamless business processes to our clients.”


Uncorking a Bright Future

The demand for Seaman’s services is stronger than ever and the resulting growth has been exponential. Five-year growth totals for warehouse revenue are up 561 percent, adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) is up 4,607 percent, and total cases moved are up 705 percent.

“We are always looking into ways we can evolve as a business, such as third-party warehousing, expanding offerings, or even moving beyond wine and spirits into new categories,” said Langberg. “No matter where we go, NetSuite will serve as the foundation for those plans.”