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Why Customer Loyalty Matters Now, More Than Ever

By Holly Simmons, Vice President, CX Product Management, Oracle—April 29, 2021

No one could have predicted how the year would unfold – what impact it would have on marketers and what our new definition of ‘normal’ would look like. As we approach the post-pandemic world of marketing, loyalty takes center stage as brands shift their strategies to focus on customer retention, reengagement, and defining what’s next.

We are honored to have been named a Leader in The Forrester Wave™: Loyalty Solutions, Q2 2021. Of the 14 loyalty solution providers recognized, Oracle was named a Leader and received the highest possible scores in the criteria of loyalty management, integration and partnerships, and global support and deployment. You can view the full the report here.

According to the report, “Coming out of the COVID-19 pandemic, brands are reinforcing their loyalty efforts to reengage customers. […] Marketers need a loyalty solution provider that intimately understands them and their customers in order to help them be more agile, pivot faster, and thrive in an environment where everyday loyalty programs are ubiquitous.”

I couldn’t agree more with Forrester’s commentary. In a year when consumers tried new brands at unprecedented rates, marketers had to rely on technology and analytics to make quick, informed decisions to meet rapidly changing customer needs, and engage and retain valuable customers. Oracle CrowdTwist Loyalty and Engagement has proven to do just that by powering some of America’s Best Loyalty Programs, including Foot Locker, Meineke, rue21, Shoe Carnival, Tarte, and Zumiez.

The Forrester report also notes that “Oracle brings deep partnerships and global deployment to the table, and the CrowdTwist team continues to offer effective strategy and analytics services.” Additionally, client references applaud its “…proactive ideas to drive business during the pandemic.”

If you’re interested in learning more about how to deliver personalized loyalty programs, please visit us here.