Mexican operation of renowned fashion retailer modernizes operations to keep pace with seasonal fashion collections and delight customersREDWOOD CITY, Calif. and GUADALAJARA, Mexico—October 21, 2020
C&A Mexico is digitally transforming operations for its 75 stores and correlating distribution centers with Oracle Retail. From planning through to supply chain, sales execution, and reporting, Oracle forecasting and merchandising solutions are helping C&A improve accuracy, efficiency, reporting and support its corporate goal of modernization. With Oracle, C&A Mexico can move large quantities of inventory faster, showcase new collections quickly, and bring ever-evolving merchandise offers to customers.
“C&A Mexico needed to modernize our retail operation across the store, marketplace, and digital channels to stay competitive and serve our customers,” said Alberto Ibarra, CIO of C&A Mexico. “As we evaluated our infrastructure and corporate goals, we knew we needed more granular transparency to drive inventory accuracy for the business. Oracle Retail solutions can deliver the detail and scale we require and help ensure we are constantly offering our customers fresh inventory and offers that keep them coming back.”
C&A Mexico kicked off the transformation with Oracle Retail Merchandise Financial Planning to align financial plans with its open-to-buy seasonal budgets. C&A added Oracle Warehouse Management to support complex fulfillment operations, improve inventory and shipment accuracy, and gain total inventory visibility—from the distribution center to the store shelf. Oracle Retail Demand Forecasting is also being used to support a push and pull model of supply chain management through better anticipation of customer demand. In the final phase, C&A Mexico implemented Oracle Retail Merchandising System and Oracle Retail Allocation to establish a foundation for growth and execution.
“The fashion industry is seasonal and the need for discipline in planning, managing merchandising, and optimizing the supply chain to meet customer expectations is critical,” said Mike Webster, senior vice president and general manager, Oracle Retail. “By implementing a modern retail platform, C&A Mexico is better equipped to react to the market and changing consumer habits such as those we saw through the pandemic.”
The project had a three-phase approach and started four years ago. Oracle PartnerNetwork (OPN) member, Logic Information Systems, implemented all of the solutions. Logic Information Systems is known for its proven experience in the global retail market and local presence in Latin America. Throughout each phase, C&A worked closely with Oracle and Logic to establish a method for quick implementation, training, and adoption to speed time to value and minimize disruption in the business.
“When we began the implementation, C&A Mexico was leveraging a 12-year old legacy system, several manual processes, and disjointed data sources. With each phase of the implementation, we applied the learnings to the next to improve adoption and training,” said Amber Navqi, president, Logic Information Systems. “We are proud to be partnering with C&A Mexico on this digital transformation.”
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