Press Release

Marshall Retail Group Deploys Oracle Retail in 100 Days with BTM Global

New cloud point-of-sale system provides agility to adhere to new shopping requirements and social distancing

Redwood Shores, Calif.August 13, 2020

One of America’s leading travel retailers in the airport, casino and resort marketplace, Marshall Retail Group (MRG) delivers a localized customer experience in over 300 stores that carry diverse brands including Harley-Davidson, In Motion, LEGO, and TUMI. With more than 50% of the stores located in airports across the United States, the customer experience needs to be pleasant and incredibly efficient. To meet this need, Marshall Retail Group upgraded its in-store technology to Oracle Retail last year. Working with BTM Global, all stores were moved to the modern Oracle Retail Xstore Point-of-Service (POS) in just 100 days.

“Whether at an airport, casino or resort, we are thrilled to welcome our customers into a fresh and safe shopping environment that offers more personalization and efficiency than ever before,” said Michael C. Wilkins, chief executive officer of Marshall Retail Group. “BTM Global brings expertise to implementing Oracle Retail Xstore Point-of-Service in the cloud. This experience led us to a successful implementation, in record time, to deliver the best customer experience as the economy reopens.”

As retail moves into the ‘new next’ following COVID-19 shutdowns, health and safety regulations continue to evolve to help protect shoppers. With, the flexibility of Xstore POS, Marshall Retail Group will be able to better adhere to social distance requirements by enabling associates to use mobile devices to help guests, as well as provide self-checkout functionality.

“AgilityAgility is a board-level conversation in the recovery as retailers take advantage of new opportunities to serve customers in a rapidly changing environment. Working closely with Oracle, Marshall Retail Group and BTM Global were able to quickly implement new technology to modernize their customer experience,” said Mike Webster, senior vice president and general manager, Oracle Retail. “This continuous innovation in the cloud will provide MRG with the ability to respond effectively to new requirements while preserving a positive experience for its customers.”

BTM Global is a long-standing member of Oracle PartnerNetwork (OPN). Using its proven implementation methodology and an aggressive timeline, BTM Global helped MRG get Oracle Retail Xstore POS up and running in 300 stores in just 100 days. 

“MRG has gained a flexible suite of capabilities that helps them tailor a shopping experience to fit each customer segment, and this foresight will reinforce their leadership in the industry,” said Tom Schoen, CEO of BTM Global. “We are proud to continue working with them after the go-live to bring more enhancements and integrations online that provide their customers with options and check-out efficiency from start to finish.”

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