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New account health and experience innovations enable organizations to retain and grow their customer baseAustin, Texas—May 12, 2021
To help organizations create long-lasting customer relationships and grow recurring revenues, Oracle today announced subscription management updates to Oracle Advertising and Customer Experience (CX). The latest updates within Oracle Subscription Management help companies gain a clear picture of account health, with insights from finance, supply chain, and customer experience applications, to increase customer satisfaction and improve retention and renewals.
“Over the last 12 months, many organizations have embraced subscription business models to grow recurring revenue streams while enhancing customer experience,” said Katrina Gosek, vice president, Product Strategy, Oracle Advertising and Customer Experience (CX). “The latest updates enable businesses to quickly address issues that lead to customer churn and take steps that enhance the subscription experience to improve the likelihood of renewal.”
New features include:
“With Oracle Subscription Management, we have reduced our subscription processing time from several days to hours, which has enabled us to focus more on value-driving initiatives, create new business opportunities, and most importantly, provide an outstanding customer experience to our subscribers,” said Trevor Persaud, director, Revenue Cycle at Edmunds. “As a longtime customer of Oracle Cloud ERP and HCM, adding Oracle Subscription Management to our product suite enabled us to align back and front office processes to increase productivity and reduce costs, while better supporting our growing customer base.”
“Subscription models provide businesses with the opportunity to interact more frequently with customers, but those interactions must lead to compelling experiences and tangible customer value over time to keep them on board,” said Brent Leary, co-founder and partner, CRM Essentials. “These updates to Oracle Subscription Management make it easier for organizations to efficiently and consistently turn insights identified from the aggregate front- and back- office data into relevant and timely experiences and next best actions.”
Learn more and see demos at our Innovation Showcase here.
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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