New sales, service, and marketing innovations help organizations create and nurture loyal customer relationshipsAustin, Texas—February 10, 2021
To help organizations create dynamic and memorable experiences for their customers, Oracle today announced the latest updates to Oracle Cloud Customer Experience (CX). The latest updates to Oracle Sales, Oracle Service, and Oracle Marketing help organizations accelerate sales cycles, resolve customer service inquiries faster, and develop engaging loyalty programs that can grow customer lifetime value.
“Customers aren’t afraid to walk away after a single bad experience and that reality means organizations have to empower their sales, marketing, and customer service teams with the data they need to make every customer interaction matter,” said Rob Tarkoff, executive vice president and general manager, Oracle Customer Experience. “These new innovations are a testament to our continuous investments in our products and customers to help them sell more, deliver relevant service, and build loyal customer relationships.”
The latest updates within Oracle Customer Experience (CX) include:
New B2B Selling Capabilities: Help sellers improve efficiency and accelerate sales cycles by providing a more prescriptive sales experience and removing tedious data entry tasks.
New B2B Service Capabilities: Help customer service agents build stronger relationships with their customers and deliver faster resolutions.
New Loyalty and Marketing Capabilities: New innovations within Oracle CrowdTwist help marketers increase customer engagement, retention, and lifetime value by providing more personalized offers and in-the-moment experiences.
“Our InnerCircle Rewards loyalty program, powered by Oracle CrowdTwist, has helped us tap into our powerful customer base, harness customer engagement, and build brand advocates—leading to strong repeat and referral sales,” said Lisa Erickson, senior director of loyalty and CRM, Sleep Number. “By adopting a loyalty program and surrounding strategy, we’ve been able to engage our valuable Insiders on a frequent basis by providing not only exclusive discounts and rewards but also valuable content to educate on overall health and wellness with sleep at the center.”
“As customer preferences rapidly change, brands are focused on providing customer experiences that not only stand out but that build brand loyalty,” said Doug Balut, senior vice president of global alliances, Sprinklr. “Today, brands have multiple customer-facing functions that have to bridge silos and collaborate to deliver a memorable customer experience. Our expanding partnership with Oracle supports our mutual customers by empowering marketers and service professionals with a unified view of customer interactions to deliver personalized and engaging experiences across every digital channel.”
“Optimizing the customer experience today is not possible without the mix of real-time contextual customer data and historic customer data that really only resides in back office systems,” said Alan Webber, program vice president of customer experience, IDC. “Oracle’s set of comprehensive capabilities across marketing, sales, service, support, supply chain, and ERP provide the opportunity to integrate both front and back office data to truly enable contextual customer experiences at scale.”
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