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Press Release

Sporting Goods Retailer SCHEELS Scores with Oracle Cloud

BTM Global completes first implementation of Oracle Retail Xstore Office Cloud in just five months

Redwood Shores, Calif. and Fargo, North Dakota—September 1, 2020

An employee-owned company, SCHEELS prides itself on delivering a memorable and immersive shopping experience. In addition to a wide variety of sporting goods, SCHEELS 28 stores feature entertainment activities including aquariums, cafes, ferris wheels and other large-scale attractions. By moving to the Oracle  Cloud POS system,  associates are now free to move about the store to help customers wherever their passion lies. Oracle PartnerNetwork member BTM Global completed the first implementation of Oracle Retail Xstore and Oracle Retail Xstore Office Cloud Service in just five months.

“As a long standing customer of Oracle and BTM Global, we were happy to work on such a unique cloud project,” said Byron Snider, information services leader, SCHEELS. “The SCHEELS leadership team believes that modern technology is critical to enhancing the experience for our associates, customers, and business partners. BTM pushed us to think critically about the solutions, driving the implementation, and providing strategic guidance on what’s best for our business needs as we move towards a checkout model that captures demand at the point of interest.”

By adopting the latest Oracle Xstore release, SCHEELS associates are no longer tethered to a central register. Associates can move across departments to guide the customer to more relevant offers and compelling merchandise. And by moving to the cloud, SCHEELS gains access to continuous innovation, reduces IT cost long-term, and modernizes infrastructure to keep pace with the changing retail landscape.

“Together with BTM Global, Oracle offers customers, like SCHEELS, a thoughtful and quick implementation approach,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “Our goal is to enable retailers to focus their core resources on igniting the passion of their customers, supporting new consumer journeys and empowering their operations while we focus on delivering continued innovation.” 

“The key to this cloud implementation was the tight relationship between Scheels, BTM, and Oracle Retail,” said Tom Schoen, CEO of BTM Global. “A clear plan and good communication between all parties were essential for meeting the strategic objectives. We were thrilled to partner with Scheels on another project that will shape their future success.”

SCHEELS is a long standing customer of Oracle Retail. SCHEELS began their implementation of Oracle Retail Xstore and Oracle Retail Xstore Office Cloud Service in September 2019.

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About Oracle Retail

Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility, and refine the customer experience. For more information, visit our website,

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain, and Manufacturing, plus Highly Automated and Secure Oracle Cloud Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at


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