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Oracle survey shows 58% of Americans have already bought their Thanksgiving groceries or plan to shop earlyAustin, Texas—November 22, 2021
Americans are worried about the impact supply chain issues and high prices will have on Thanksgiving. As a result, nearly a quarter (23%) of those surveyed in the past week have already shopped for their non-perishable items and 35% plan to shop earlier than normal for Thanksgiving groceries. Twenty percent worry they won’t be able to find all the ingredients they need and 26% are prepared to go to multiple stores to find them.
“Supply chain worries continue to disrupt traditional shopping behaviors and stores need to be ready,” said Mike Webster, senior vice president and general manager of Oracle Retail. “With the Thanksgiving grocery rush happening earlier, it will be critical that grocers have a clear view into inventory and are continually re-stocking to serve what will be an unpredictable pattern of shoppers.”
The survey of 2,085 Americans in New York, Chicago, Dallas, and San Francisco was run by Untold Insights November 11-16, 2021. Respondents were asked to reflect on their grocery shopping plans for Thanksgiving. Bag the full story at: https://www.oracle.com/industries/retail/grocery/
Consumers are worried about the impact supply chain woes will have on the holiday:
Most consumers plan to enjoy a home-cooked meal for Thanksgiving:
Learn more about how Oracle is helping fashion, grocery, and specialty retailers anticipate market changes, simplify operations, and inspire authentic brand interactions at www.oracle.com/retail.
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