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Oracle Utilities consumer survey shows people want to reduce their carbon footprint and are willing to pay more for clean energyAustin, Texas—April 21, 2021
A new Oracle Utilities survey shows that US consumers are eager to ‘go green,’ but don’t necessarily know where to start. Nearly half (45%) of respondents said fighting climate change is personally important, and 54% want to reduce their carbon footprint. The trouble is that 39% of people surveyed have never even heard the word ‘decarbonization’ and 67% have no or only a vague idea where their carbon dioxide (CO2) emissions come from. Sixty percent of people said they would look to advice from their utility to help reduce energy consumption, but just 20% have taken advantage of these energy-saving insights so far.
“A growing number of utilities have set ambitious net-zero carbon emission goals. Influencing customers to act—on a scale we’ve never seen—is critical to achieving those targets quickly and affordably,” said Paul McDonald, senior director, Oracle Utilities Opower. “The research shows a lot of people recognize the challenge and want to take action. It’s our job to make it obvious and easy for them to do so. Some utilities are already engaging customers in this journey, and they’ve seen that even small actions from a lot of people can make a big impact on achieving their decarbonization targets.”
The results were part of an Oracle Utilities global study conducted by Untold Insights in February 2021. The survey polled 515 US residents and an additional 2,069 consumers in the United Kingdom, Canada, France, and Spain to understand their thoughts on climate change and desire to help. Download the decarbonization report here.
“With extreme weather events increasing and electrification bound to put more strain on the grid, utilities need people to understand that when they use energy can be just as important as conserving it,” added McDonald. “The great thing the survey shows is that consumers are eager to be part of a clean, resilient energy system and want to work with their utility to promote positive change.”
While 21% of respondents recognized their utility for offering helpful energy reduction tips and advice, others added that their provider should:
“For your typical consumer, knowing is half the battle when it comes to making meaningful changes to energy use. The unmet consumer demand for outreach and help from energy providers is striking, and the business opportunity for utilities to meet that need is real,” noted McDonald.
“Younger generations are more willing to invest in cutting edge home technology, but coming out of the pandemic, cost remains a significant consideration,” said McDonald. “Utilities will need to balance the longer-term potential of these technologies with energy efficiency programs, which many utilities have adopted and deliver proven energy-savings results.”
More than 175 utilities around the globe have used Oracle Utilities Opower to meet their aggressive customer engagement and decarbonization goals. Oracle was also recently named #1 in the “Guidehouse Insights Leaderboard: Home Energy Management Providers” report. Learn more here.
1 Gen Z defined as (18-24); Millennials 25-39); Gen X (40-54); Baby Boomers (+55)
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