Celsia expands energy products and enhances customer experience with Oracle

The energy company supports global growth and expansion goals and achieves operational efficiency with Oracle Energy and Water.


We were looking for a specific solution to enable us to compete in this market and wanted a strong partner committed to innovation. Our legacy system had many challenges and we wanted to provide customers and clients with reliable information, along with personalized offerings. Oracle is the best long-term partner to help solve our toughest problems.

Ricardo SierraChief Executive Officer, Celsia

Business challenges

Headquartered in Medellin, Colombia, Celsia is a leading energy company that generates, transmits, distributes, and sells efficient energy from renewable sources such as water, sun, and wind, with thermal backup in Colombia, Panama, Costa Rica, and Honduras. Celsia also provides internet services to its clients in Colombia.

Celsia sought to adopt technology to facilitate its expansion into new regions. Between evolving client demands and environmental responsibilities, and an industrywide reduction in consumption, the company needed to find value-adding opportunities to counteract declining revenue.

To address these challenges, the energy company planned to launch new products and services to meet customer needs. Celsia required a tightly integrated front- and back-office solution to expand the business at scale and target customers accordingly.

Significant challenges hindered its expansion, however, including data weaknesses and unreliable customer information associated with its legacy system. Lack of visibility into data also prevented Celsia from personalizing its customer approach and also restricted field operations and contract negotiation.

Why Celsia chose Oracle

Celsia wanted the flexibility to experiment in new segments with products and services on a platform that would be easy to use. Oracle Energy and Water provided an agile solution that would enable Celsia to evolve and adapt to any future challenges, while Oracle CX for Utilities could offer a holistic, accurate view of its customer information. The company also decided to use Oracle Configure, Price, Quote (CPQ) and Oracle Field Service as part of its technology overhaul.


Celsia realized numerous benefits since implementing its new lineup of Oracle technology. Oracle CX for Utilities provides the company with a tightly integrated platform to ensure consistent data and a holistic view of customer information across billing, sales, and marketing.

In addition, customer products and services can now be easily packaged, presented, and promoted, with different packages created for B2B and B2C customers and marketed accordingly. Celsia cut average sales time from 30 to 35 minutes to only 5 to 10 minutes.

Meanwhile, Oracle CPQ gives Celsia the ability to manage negotiation interactions and modifications to an offer or package and enforce approvals before contracting. The company can also issue and sign forms in a digital format and automate the requests and completion. The firm’s commercial teams are benefiting from a full picture of their customers’ journeys.

Finally, Oracle Field Service was integrated with Oracle Service to provide insights and manage the contracting process.

Published:August 11, 2022