Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across marketing, sales, commerce, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

What is Oracle Advertising and CX

How Generative AI Will Change Customer Experiences Forever

Join Rob Tarkoff, EVP and GM of Oracle Customer Experience, to explore how sales, marketing, and service teams can leverage generative AI to help automate, optimize, and monetize customer relationships.

Explore Oracle Customer Experience (CX)

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.


Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.


Deliver efficient, personalized service across your channels

Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.


Build modern customer experiences on a powerful platform

Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.

  • Customer data platform
  • AI for CX
  • Analytics
  • Chatbots
  • Cloud infrastructure
  • Identity and access management
  • Integration
  • Low-code development
  • Process automation
  • Security
  • User experience (UX)

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

Learn how Oracle leverages integrated data to gain a deeper understanding of its customers and meet their unique needs.

Why choose Oracle Advertising and Customer Experience (CX)?

01Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)

02Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

Deliver tailored experiences with Oracle Advertising and CX (2:29)

03Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)

04Drive better advertising outcomes

Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.

Bring adtech and martech together

Why choose Oracle Advertising and CX?

Looking for a complete suite to connect advertising, marketing, sales, customer service, and back-office applications? Oracle Advertising and CX offers the next generation of data-driven customer experience with connected processes across every touchpoint.

Oracle Advertising and CX customer successes

View more customer successes

Learn why leading companies across all industries use Oracle Advertising and CX to sell more, provide better service, and retain more customers.

Mazda Europe

Customer highlight

Mazda Europe improves CX by personalizing each customer’s journey

“We wanted to get into personalization, and we wanted to go cross-channel and join up more datasets. With Oracle Unity Customer Data Platform, we’re able to develop much more sophisticated communication journeys, linking up the various channels, offering the consumer a much more personalized message.”

—Simon Haines, Director, Digital Consumer Engagement & Media Strategy, Mazda Europe

Make every customer interaction matter

Connect the customer’s purchasing journey with your selling process

Explore responsive selling for sales teams

Easily create and automate personalized B2B customer experiences across all channels

Easily build and manage personalized B2C customer relationships

Unify customer data to optimize the purchasing experience through digital commerce channels

Deliver intelligent customer service that meets your customers’ expectations

Deliver intelligent customer service

Gain total asset visibility for a cost-effective, end-to-end field service solution

November 8, 2023

Generative AI is changing Customer Experience (CX) for good (and for the better)

Rick Shimko, Product Marketing Director

As this year unfolds, it’s abundantly clear that Artificial Intelligence (AI) has taken center stage in discussions about CX. This massive leap in technology, with a flood of product innovations, fresh ideas, and inspiring successes gives us all an invigorated sense of excitement for the future. This excitement isn't just about the solutions we're crafting to enhance customer experiences, but also about the evolving landscape of customer-facing roles.

Read the complete post

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Release Readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your Advertising and CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.

Compare Oracle

Siebel CRM

Oracle Siebel CRM on-premises applications address the most complex business processes across sales, marketing, and customer service.

Cloud learning

Develop your Advertising and CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about Advertising and CX training and certification.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

More customer community groups

Support and Services

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Advertising and Customer Experience (CX) products.

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.