New innovations within Oracle’s customer data platform (CDP) help B2B and B2C marketers personalize customer interactions and drive revenueRedwood Shores, Calif.—29 september 2020
To help marketers simplify the delivery of personalized marketing programs that increase sales, improve customer satisfaction, and grow customer lifetime value, Oracle today announced a series of new innovations within its customer data platform (CDP). The latest updates to Oracle Unity enable B2B and B2C marketers to eliminate costly and complex customer data integration projects by providing a single platform that unifies all customer data and enables it to be quickly and easily activated within existing business processes.
“We take managing customer data extremely seriously at Oracle and are focused on delivering innovations that help marketers eliminate all the costly and complex integration challenges that typically come with gaining a complete and actionable view of the customer,” said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX and Data Cloud. “With Unity we are uniquely placed to address this challenge for marketers. Unity not only brings all data together to create a single view of the customer, but unlike other CDPs, it is also integrated with a complete suite of business applications. This means marketers can quickly and easily act upon customer data insights to deliver highly personalized marketing programs.”
Oracle Unity is a customer data management platform that provides marketers with everything they need to manage customer data. It brings together online, offline, and third-party customer data sources and then applies built-in machine learning to prescribe the best next action within existing business processes. The latest updates to Oracle Unity include:
Launched in October 2018, Oracle Unity is pre-integrated with Oracle Cloud CX. Oracle Cloud CX is an integrated set of applications that helps customers reduce IT complexity, deliver innovative customer experiences, and achieve predictable and tangible business results.
“As one of Brazil’s largest retail banks, we are always looking to maximize the customer experience for our 4.5 million plus clients in Brazil. But to do that, we knew that we needed to create a unified view of customer data across all channels so we can better understand customer behavior, identify upsell opportunities, and increase sales conversion rates,” said Alexandre Yamada, Head of Analytics, Banco Bmg. “We realize what a complex task this is and Oracle was the only vendor that had the capabilities to meet this challenge.”
“We understand that connecting end user consent and preferences data is essential to engaging customers intelligently and in real time, and we hope to help businesses meet, as well as scale, GDPR and CCPA requirements at the same time,” said Blake Brannon, chief technology officer, One Trust. “As our clients look for enterprise-class platforms in the space, our integration with Oracle will give our customers the ability to utilize One Trust’s privacy and security compliance tools tailored to Oracle Unity.”
“Brands are struggling to aggregate, manage, and make sense of their oceans of data spread through the business. Leading organizations seek technology vendors with decades of experience in the data business,” said R “Ray” Wang, founder and principal analyst, Constellation Research, Inc. “Customers and prospects seek more than just a CDP. They want intelligence capabilities, an ecosystem, and the ability to scale.”
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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