Customer data platforms (CDPs) pull information from multiple sources to clean and combine it all into a single customer profile to help refine your marketing efforts and speak more directly to a customer’s needs, interests, and preferences. They:
- Use audience segmentation to tailor messages to specific buyers with relevant and engaging content
- Properly organize and work with customer data to create consistent and compelling experiences
- Help you avoid data silos and get to know your customers better in order to better connect and engage with them
Discover how CDPs can make a difference in your marketing.