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Make every customer interaction matter by connecting all your business data across advertising, marketing, sales, commerce, and service. Oracle Advertising and Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
Learn how Oracle Advertising and CX and other cloud applications are delivering constant innovation, higher productivity, and industry-leading security.
See the latest innovations and key features in Oracle Advertising and Customer Experience (CX).
Find an ISV partner solution or become an Oracle Advertising and CX partner. Our partners offer a wide range of solutions, including content management, social media management, privacy/compliance, and more.
Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.
Deliver tailored CX based on your customers' online behavior, in real time. Oracle Cloud CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments they matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.
Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.
Begin with better outcomes by optimizing advertising investments. With solutions that help you improve audience delivery and protect against ad fraud and unsafe brand environments, Oracle’s suite of adtech solutions (formerly Oracle Data Cloud) can unlock digital advertising success across audiences, context, and measurement.
Maximize advertising performance and drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Oracle Advertising helps you reach the right people, protect your ad spend, and measure the impact of your campaigns to better understand what’s working and why.
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle Cloud CX connects sales and commerce to service, marketing, and the entire customer experience.
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Connect data, processes, and applications on a single, unified platform. Oracle offers the flexibility to integrate with all applications in your enterprise, extend capabilities with emerging technologies, build on a secure platform, and empower your organization with powerful analytics and adaptive artificial intelligence.
Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.
The year 2020 showed that digital marketers must strive to be nimble and quickly adapt their marketing strategies. The integration of adtech and martech can help marketers win over new customers and build stronger and longer-lasting relationships. Oracle CMO, Ariel Kelman believes, “We’re never getting 100% back to the way thing used to be.”
Get up to speed on the latest releases of Oracle Cloud CX and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
86 percent of inside sales reps report feeling frustrated with their job. Their conventional CRM systems and traditional tools no longer meet today’s digital demands. As a result, sellers are working harder than ever for fewer rewards.
Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.
Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.
Customer experience is more than customer service or customer satisfaction. It’s about the feelings your customers have during and after every interaction with your brand. It occurs at every customer touchpoint. That’s why best practices are important—so you can achieve superior results to those achieved by other means.