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Oracle B2B Commerce

Oracle B2B Commerce delivers complete, self-service ecommerce experiences across the channels that customers prefer. This unified digital commerce solution meets the complex demands of B2B sales and scales online businesses in a cost-effective way.

Oracle Cloud CX Virtual Summit

We're a Leader in the 2022 Forrester Wave for B2B Commerce Solutions

Essential Strategies for B2B Commerce (PDF) Essential Strategies for B2B Commerce (PDF)

See how a buyer-centric commerce strategy will help you tackle complex challenges and take advantage of growth opportunities.

Explore Oracle B2B Commerce

Self-service designed for B2B buyers

Create great customer experiences and support your most complex requirements. Deliver a modern, B2C-caliber customer experience while supporting B2B ecommerce requirements, such as contract pricing, customer catalogs, approval workflows, multilevel organizations, punchouts, and more.

Custom catalogs and pricing

Tailor your ecommerce experience to individual users and their organizations with native support for account-based selling, contract-based catalogs and pricing, and custom payment options.

Account hierarchies and permissions

Create the framework to sell more efficiently while keeping control of your business requirements.

Approval workflows

Simplify your approval processes and streamline the necessary workflows, rules, and requirements—based on each customer’s unique needs and expectations—to close business faster.

Punchout and procurement

Improve your customer’s access to your goods or services by allowing those business users to place orders through their own procurement system with Oracle Commerce’s punchout capabilities.

Simplified site and experience management

Have the flexibility and control to build new experiences without involving IT. Put site and experience management into the hands of business users with a code-free, drag-and-drop interface, using a cloud-based ecommerce solution to innovate and leverage new capabilities quickly.

Cloud native ecommerce solution

Ensure you’re using the latest solutions available. Oracle’s cloud native ecommerce solution eliminates manual upgrades and versioning. Reap the benefits of continuous fixes and performance improvements, while maintaining backwards compatibility, so that the integrity of all unique customizations is retained.

Experience management

Create dynamic experiences quickly and easily using Design Studio’s drag-and-drop interface that contains a layout and widget framework to curate an experience based on your unique needs. Choose from more than 20 prebuilt page layouts and more than 70 widgets or create your own templates, layouts, and reusable widgets.

Intuitive ecommerce tools

Give your teams the management control they require to react to change quickly. Business users can manage your online storefront with nontechnical tools that provide the needed control over product catalogs, pricing, inventory, and promotions.

Native ecommerce capabilities

Dynamically curate the customer experience (CX) for each buyer with native capabilities, such as guided search and navigation, merchandising, personalization, promotions, and more.

Business-critical integrations

Increase revenues and customer lifetime value (CLV) by streamlining the purchasing process with integrations that continuously grow the value of your customer and company data.

Customer relationship management (CRM) suite

Develop a single customer view and engage accurately and consistently—across the entire purchasing and ownership journey—with a wide range of CRM solutions that support B2B marketing, sales, and B2B customer service.

Configure, price, quote (CPQ)

Lower the cost of sales and speed up the sales process by integrating Oracle Commerce with Oracle Configure, Price, Quote. Bring configurable products, complex bundling, and asset-based ordering online. At the same time, support self-service quoting and purchasing, avoiding escalation to more costly sales channels.

Subscription management

Grow recurring relationships and tap into predictable revenues by enabling new consumption and pricing models. Oracle Subscription Management lets your customers consume your products and services in the manner of their choosing.

ERP and supply chain management (SCM)

Improve customer engagement across the entire customer lifecycle by linking your CRM and back-office systems. Connect customer, product, pricing, and availability data from your primary systems of record, such as ERP or supply chain systems, into your CRM system to better understand and serve your customers’ needs.

Ready for growth

Tackle today’s challenges and take advantage of tomorrow’s opportunities. Oracle Commerce provides the flexibility to take ecommerce experiences to new places, reach new customers, and grow your revenue. The possibilities are endless.

API-first digital commerce

Extend, customize, and innovate CX with headless ecommerce development capabilities. Integrate digital commerce into any customer touchpoint of your choosing—AR/VR, voice, Internet of Things (IoT), and more.

Unified direct and wholesale models

Manage B2B and direct-to-consumer sales (B2C) ecommerce models on a unified platform at a single subscription cost. Gain new levels of flexibility to customize each site experience by leveraging existing infrastructure, assets, and product information.

Reusable components for expansion

Launch new brand, product, and regional sites easily using your existing investments. Oracle Commerce supports more than 40 languages and 60 currencies to help you go wherever business opportunities take you.

Oracle B2B Commerce customer successes

View more customer successes

B2B customers across many industries are using Oracle Commerce to improve and expand their sales efforts.

Key benefits—digital commerce

Scale your business and build your brand with Oracle Commerce

With Oracle Fusion Cloud Commerce, you can offer more B2B buying options for your customers and maintain a simple user interface for your teams.

Learn about the strategies defining the future of B2B ecommerce

See how to create better B2B buying experiences

Operate with a cloud infrastructure you can trust

Experiment quickly with modern tools. Your development teams can build fully curated site experiences and extend them even further through an endless array of touchpoints with open APIs, microservices, and our flexible approach to headless commerce.

Operate with an infrastructure you can trust

Deploy a system you can count on to be there when your business needs it. Using Oracle’s Gen 2 Cloud Infrastructure, Oracle Commerce operates on a unique high-availability architecture and spreads web traffic across multiple data centers to dramatically minimize the chance of a website outage.

Video: Oracle CPQ Cloud Lets AirBorn Focus on Configuration, Not Hardware (0:48)

Expand as your B2B business evolves

Evolve the way you sell as your business needs change. Rapidly expand to support subscription pricing and management, complex configurable products, new brands, regions, and touchpoints, including direct-to-consumer (B2C) ecommerce.

Oracle sets the gold standard for B2B commerce in the 2021 Paradigm B2B Combine

May 26, 2022

What is headless commerce—and is it right for you?

Shad Stalians, Principal Product Manager, Oracle Advertising and CX

One of the most discussed and debated trends in digital commerce technology is the idea of using a headless architecture for ecommerce experiences. But what does it actually mean to go headless? What are the advantages and the challenges?

Read the blog

Featured blogs

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Cloud readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your Advertising and CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.



Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Commerce including Oracle B2B Commerce. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. Specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. In addition, members are able to provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

CX Cloud Marketplace

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Ecommerce best practices

Ecommerce best practices

At its heart, ecommerce is the buying and selling of products and/or services online. Ecommerce customers purchase from their computers as well as other connected devices including smartphones, wearable tech, tablets, and a variety of digital assistants or voice assistants. Ecommerce is booming in both business-to-consumer (B2C) and business-to-business (B2B) sectors. So to build an ecommerce business that grows your sales footprint and keeps your customers coming back, you need to unify all the pieces and parts. That why it’s good to be aware of the best practices.

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