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Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.
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Advertisers who use extensive keyword-based blocking of all content referencing the coronavirus are cutting off revenue that funds the vital news industry. Read more about how Oracle Data Cloud is supporting a clarion call to the industry to stop aggressive blacklisting.
“We love and adore Oracle Data Cloud [Grapeshot] performance. I basically put it on every plan, every chance I get.”
—Senior Programmatic Buyer, Centro
VICE recognized that not all content may be deemed suitable for a brand’s message. That’s why they partnered with Oracle Data Cloud to develop Keyword Blocklist, a contextual, brand-safety solution to target media in brand-suitable environments.