Oracle Cloud CX
Virtual Summits - APAC

A peer learning event for marketers, where leading CMOs share how intelligent marketing can help reimagine customer experiences.

Why Attend an Oracle Cloud CX Virtual Summit?

Take the next steps on your path to marketing excellence and explore how to amplify your performance and make a stronger impact by:

  • Knowing and responding to customer signals in real-time
  • Leveraging data and analytics to unlock key customer insights
  • Innovating with new technologies

Highlights


  • Peer learning for marketers – Real scenarios, real challenges, real solutions.
  • Takeaway actionable learning that you can implement, today.
  • Take advantage of on-demand resources available after the programme

Featured speakers

Jojo Concepcion

Jojo Concepcion

Chairman and CEO,
Concepcion Industrial Corporation

Vince Lawrence L. Abejo

Vince Lawrence L. Abejo

Chief Sales and Marketing Officer
Filinvest Land

Min Erh Mah

Min Erh Mah

Senior Director Marketing – APAC,
NTT Ltd.

Rohan Arora

Rohan Arora

Head of Marketing
Bausch + Lomb

Joe Escobedo

Joe Escobedo

CEO, Esco Media

Mark De Joya

Mark De Joya

Director of Operations & Marketing, Max's Restaurant;
Head of Corporate Communications Max's Group, Inc

Max Woodhead

Max Woodhead

Marketing Communications Manager, University Marketing, University of Auckland

Dan Holt

Dan Holt

Mktg Automation Specialist, University Marketing, University of Auckland

Belinda Burgess

Belinda Burgess

General Manager, CX Applications - ANZ, Oracle

Siva Ganeshanandan

Siva Ganeshanandan

General Manager, CX Applications - ASEAN, Oracle

Rob Tarkoff

Rob Tarkoff

Executive Vice President, CX and Oracle Data Cloud, Oracle Corporation

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

Garrett Ilg

Garrett Ilg

President – JAPAC, Oracle Corporation


Calendar of events

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October 15 – Personalized Marketing in the Experience Economy

12:30 PM – 12:50 PM SGT
Mastering Customer Signals in the Experience Economy
Rob Tarkoff, Executive Vice President, CX and Oracle Data Cloud, Oracle Corporation

The Experience Economy has taught us that in order to lead we must be resilient in the face of constant change. Now, customer experience professionals are navigating unchartered territory. It’s clear that businesses must respond faster and be more agile. As CX professionals look toward recovery and in many cases, reinvention, they are more reliant on customer signals than ever.

In this session, Rob Tarkoff shares what marketers can do to separate the signals from the noise, and deliver customer experiences that ensure business longevity.

12:50 PM – 01:10 PM SGT
What CEOs want from CMOs – 5 Aces that stack the odds in your favour
Jojo Concepcion, Chairman & CEO, Concepcion Industrial Corporation
Garrett Ilg, President – JAPAC, Oracle Corporation

83 percent of global CEOs say they look to marketing to be a major driver for most or all of a company’s growth agenda. (McKinsey). With a holistic view of the customer and significant increase in measurability and accountability, CMOs are best placed to drive this growth across every customer experience touchpoint.

In this session we unravel the five aces (yes, five) that CEOs want, and CMOs have, that stack the odds in your favour. Hear straight from from CEOs on the impact they’re seeing from Marketing today and what they expect to see in the future.

01:10 PM – 01:30 PM SGT
How Can Marketing Help Businesses Navigate Change
Max Woodhead, Dan Holt – University of Auckland
Mark De Joya, Max’s Group

As brands re-evaluate strategies and adjust to consumer-driven change, marketers like us are concentrating more on customer retention and growing deeper relationships.

Marketers need to be able to entertain in a moment of boredom, give back in a moment of need, and most importantly, differentiate when to offer what to whom. Brands who are in a prime position to deliver innovative experiences that outperform competitors, especially during tumultuous times, have a deep understanding of their best customers, and their fingers on the pulse of what it is they really want.

01:30 PM – 01:45 PM SGT
Authenticity & Relevance: Marketing’s Rallying Cry
Vince Lawrence L. Abejo, Chief Sales and Marketing Officer, Filinvest Land
Rohan Arora, Head of Marketing, Bausch + Lomb

Creating authentic and relevant experiences that build emotional connections and long-term customer relationships should be every modern marketer’s rallying cry.

By connecting data and intelligence, Marketing impacts every micro-moment, from customer acquisition to retention - and everything in between.

In this session, you’ll hear from industry leading CMOs on how they ensure every engagement is contextual, individualized and stands out from the crowd.

01:45 PM – 02:00 PM SGT
From Good to Great – Building Your 90 Day Action Plan
Joe Escobedo, CEO, Esco Media
Min Erh Mah, Senior Director Marketing-APAC, NTT Ltd.

Change, in any form is challenging. While the intent is almost always right, only 30% of marketing transformation projects deliver. Marketers need to ask themselves the hard questions - Where do we truly stand today, Where do we want to be in the future? Building a business case for the future-state starts with these two questions.

With real life examples and an action plan you can use, this session focuses lessons leading CMOs have learnt in their own journey and gives you a clear view of how you can do it too.

December 3 – Intelligent Service in the Experience Economy

Coming
soon
Intelligent Service in the Experience Economy

February 3 – Responsive Selling in the Experience Economy

Coming
soon
Responsive Selling in the Experience Economy