15 AI models enable business leaders to personalize customer interactions in their industryOracle CloudWorld, Las Vegas—19 October 2022
To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline artificial intelligence (AI) models to Oracle Unity, a Customer Data Platform (CDP). Part of Oracle Fusion Cloud Customer Experience (CX), Oracle Unity blends built-in artificial intelligence with customizable industry-specific data models to deliver highly personalized industry-specific experiences. The latest AI models added to Oracle Unity support organizations in automotive, consumer packaged goods, communications, financial services, healthcare, high-tech, and utilities industries.
“Every industry has its own unique language and processes. To make sense of the various types of data and gain a true competitive advantage, customer data needs to be viewed through the appropriate industry lens,” said Rob Tarkoff, executive vice president and general manager, Oracle Customer Experience (CX). “Unity has always been more than a traditional CDP, and today we are making it even more powerful by enabling organizations to use the expertise Oracle has built from 40+ years of data modeling across the world’s largest industries.”
To provide business leaders in the world’s largest industries with the insights they need to make every customer interaction matter, 15 new AI models have been added to Oracle Unity. The new AI models process data to provide insights that predict behaviors or provide next step recommendations. For example:
Oracle Unity helps organizations turn customer data silos into actionable, real-time customer profiles to build and discover new audiences and apply built-in machine learning to personalize customer experiences across the entire lifecycle. The new capabilities within Oracle Unity are available for Oracle Unity customers today. To learn more, please visit: oracle.com/cx/customer-data-platform
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