Researchers at Wake Forest Baptist Health and Vysnova Partners created a large-scale COVID-19 testing study, and quickly learned they needed a strong email platform for communicating with research participants. “The amazing thing is that we had less than 100 unsubscribes out of 30,000 recipients since we started email through Eloqua, which I’ve never seen in my life before,” says Vysnova’s Derek Kurpianov. |