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Week of January 4, 2021

This week: Hearst leaps from the green screen to the cloud, shoe company Bata polishes omnichannel marketing, and a high-performance computing cloud comes to businesses west of the Andes. Plus: Learn to use cursors for private SQL areas to get the most from PL/SQL.
“We leapfrogged from 1990s technology right over the phases of client/server and browser-based applications.”
David Hovstadius, Senior Vice President of Finance Operations, Hearst
Top news - iimage
Top news
Hearst, a diversified media and information services company, went from legacy finance applications and minimal HR technologies to the cloud, breaking down silos built from decades of acquisitions and achieving new levels of insights.
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Best foot forward
Shoe company Bata’s commitment to omnichannel marketing and sales pays off as the pandemic shifts shopping from physical stores to online, where “Angela,” a customer persona, demands the best fashion and comfort.
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Chat smarts
Startup BotSupply delivers insights on chatbot interactions with customers and employees to help find new revenue streams and boost customer experience.
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Cloud in Chile
Oracle’s 29th cloud region worldwide recently opened in Santiago, Chile, bringing high-performance cloud options to businesses west of the Andes.
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FEATURED TECH
Working with cursors
Cursors provide pointers to private SQL areas, unlocking the power of PL/SQL. Find out how to get the most from cursors. And read the entirety of our PL/SQL 101 series to master the language that’s fundamental to Oracle Database.
Hands-on tech
Refactoring Java: Regaining business agility by simplifying legacy code

Get started building low-code apps in Oracle Cloud with Oracle APEX Application Development (APEX Service)

Launching your own free private VPN in Oracle Cloud

Latest Oracle Hospitality Integration Platform (OHIP) release debuts with more than 3,000 API capabilities
Success stories | Human capital management
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Equity Residential hires smarter
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Overhead Door consolidates
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Memphis recruits emergency workers
Events
Events
Oracle Developer Live—AI and ML for Your Enterprise
Americas: January 26
Europe, Middle East, and Africa: January 28
APAC: February 2

Oracle Cloud CX Virtual Summit: The Future of CX with Larry Ellison
On demand

Oracle Live: The Time Is Now—Recapture Growth with Oracle Cloud Applications
On demand

Oracle Live: A New Platform for Multicloud Observability and Management
On demand
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