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Marketing—CX Central @ OpenWorld Sponsored by

Deliver a Consistent Brand Experience

Customers have many choices today, making it a challenge for companies to provide a consistent, relevant, and meaningful customer experience across all marketing touch points.

Highlights

Don't miss Marketing—CX Central @ OpenWorld to learn how to personalize the modern marketing journey to improve customer loyalty.

  • Gain insight into delivering consistent cross-channel marketing
  • Discover how to provide the right information to the right customer at the right time and with the right channel
  • Learn how to deliver contextually relevant social and interactive online experience across web, mobile, and social channels to engage in dynamic and interactive conversations with customers

Agenda

To help customer experience professionals maximize their technology investments and become stronger leaders in their industry, Oracle is hosting CX Central @ OpenWorld OpenWorld San Francisco 2014. Through a combination of keynotes, sessions, journey mapping, meeting with product experts, and demonstrations—spanning marketing, sales, commerce, social, service, and across industries—CX Central @ OpenWorld will show how Oracle's customer experience solutions deliver the business results that you want and the great experiences that customers demand.


Sunday, September 28

5:00 p.m.–7:00 p.m.

Oracle OpenWorld Keynotes

Moscone North, Hall D

7:00 p.m.–9:00 p.m.

Welcome Reception

Oracle Plaza @ Howard Street


Monday, September 29

8:30 a.m.–9:45 a.m.

Oracle OpenWorld Keynote

Moscone North, Hall D

9:45 a.m.–5:30 p.m.

CX Central – Exhibition Area Open

10:30 a.m.–12:00 p.m.

CX General Session "Lead Your Industry and Deliver ROI Through Customer Experience"

12:30 p.m.–6:15 p.m.

CX Central Breakout Sessions – Product Solution Overviews by Industry

Tuesday, September 30

8:30 a.m.–10:00 a.m.

Oracle OpenWorld Keynote

Moscone North, Hall D

10:00 a.m.–6:00 p.m.

CX Central – Exhibition Area Open

10:15 a.m.–11:30 a.m.

Modern CX General Sessions by Track: Marketing, Sales, Service, Commerce and Social

12:00 p.m.–1:15 p.m.

Modern CX General Sessions by Track: Marketing, Sales, Service, Commerce and Social (Repeated Sessions)

1:30 p.m.–3:15 p.m.

Oracle OpenWorld Keynote

Moscone North, Hall D

12:00 p.m.–6:15 p.m.

CX Product Sessions

7:00 p.m.–9:00 p.m.

CX Central Fest

Oracle Plaza @ Howard Street


Wednesday, October 1

8:30 a.m.–9:30 a.m.

CX General Session "Oracle Applications – Don't Sit on the Sidelines"

Moscone West, Room 2008

9:30 a.m.–4:30 p.m.

CX Central – Exhibition Area Open

10:15 a.m.–5:15 p.m.

Sessions: Updates for Oracle CX Cloud offerings and Meet the Experts

7:30 p.m.–12:00 a.m.

Appreciation Event

Treasure Island


Thursday, October 2

9:00 a.m.–9:45 a.m.

CX General Session "CX Central @ OpenWorld – It's a Wrap"

9:45 a.m.–3:15 p.m.

CX Central – Exhibition Area Open

10:15 a.m.–4:00 p.m.

Breakout Sessions: CX Case Studies, CX Solutions and Meet the Experts

Speakers

This year, Oracle OpenWorld will feature more industry-leading customer speakers than ever before, each sharing their unique success story about how they transformed their business. Below you will find information on some of the dynamic speakers and the leading-edge, technologically advanced organizations they represent. The conference will also feature the Oracle and community experts you know and love to hear from, discussing best practices that help you get the most out of your Oracle investment now and in the future.

Sessions

This year's Oracle OpenWorld will feature more than 2,000 sessions focused on Oracle product roadmaps and strategies, and customer best practices. Learn how Oracle and your peers are helping world-class companies to power revenue performance, better align marketing and sales, and provide better targeted marketing campaigns with Oracle Marketing Cloud and customer experience solutions. See some of the sessions you'll be able to attend at CX Central @ OpenWorld.

View All CX Marketing sessions

Featured Customers

Exhibits

Conference attendees flock to the Oracle OpenWorld Exhibition Halls every year to connect with the hundreds of partner experts who can help them get the most from their technology and make an impact on their business. Sponsors and exhibitors take advantage of this opportunity to meet with thousands of prospects and customers—all in one place. Find each other quickly in this year's Exhibition Halls, organized by technology and industry focus to ensure that all participants make the most of their Oracle OpenWorld experience. View exhibition hall floor maps

View exhibition hall floor maps

CX Central Showcase Guide (PDF)


Featured Partners


Infosys

Kwanzoo

Lookbook HQ

Loyalty Methods

LumenData

ReachForce

Perficient

RelationshipOne

Network

Oracle OpenWorld provides nearly limitless opportunities to meet up with your peers, colleagues, and friends in a relaxed environment. You'll have ample time to grab a coffee or cocktail during our dedicated networking events—catch up with old friends and have the opportunity to make new ones. A big part of what makes the conference so valuable is the time you spend networking, so don't hesitate to fill your waking hours…you can sleep when you get home


Oracle OpenWorld Welcome Reception

Sunday, 7:00 p.m. to 8:30 p.m.

The conference kicks off in high gear at this year’s Oracle OpenWorld Welcome Reception at Oracle Plaza @ Howard Street and the adjacent Yerba Buena Gardens.


CX Central Fest

Tuesday, 7:00 p.m.–9:00 p.m.

The CX Central Fest kicks off with its own unique customer experience: rock out at a private concert featuring Los Angeles indie electronic pop group Capital Cities.


Oracle Appreciation Event

Wednesday, 7:30 p.m. to 12:00 a.m.

We invite you to extend your networking into the night—while enjoying great music, food, and drink—at this renowned annual event held on Treasure Island in San Francisco Bay.


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