The Changing Workforce

Your Evolving Customer

How to Acquire, Delight, and Retain Happy Customers

Delivering superior customer experiences takes an integrated approach and a single view of the customer across all channels and touchpoints. Getting there requires technology that spans the entire customer lifecycle from marketing to sales, and commerce to service.

Find out how your peers are adapting to meet skyrocketing customer expectations, and hear from experts.

  • Use data to help marketing, sales, and commerce leaders plot a path to the future by offering a more granular understanding of the people they serve.
  • Create a workforce and culture predisposed to the constant pursuit of improvement.
  • Meet customer needs at scale with the right infrastructure—and do it faster than the competition.

Featured Sessions

  • Data 101: What All Marketers Need to Know

    Data is everywhere these days and it’s likely, as a marketer, that you do—or will—use it regularly. But what do you do if you’ve never quite learned the data basics? Don’t worry, we won’t call you out; we’re here to help! Oracle Data Cloud’s Data Lab is on a mission to educate and empower agencies and brands to help understand data so you can connect more deeply with your customers. Leave this webinar with defining terms you need to know, real world examples and and next steps for you to begin utilizing in your marketing strategies. Tune into this 101 training session for this thorough introduction on how to navigate in this ever-changing ecosystem. Attend this session to learn more.

    Niraj Deo, Oracle

  • Trends and Innovation Highlights for Optimized B2B, B2C, and B2B2C Commerce

    Are you an Oracle Commerce customer looking to build on your success? Join us for an exciting general session in which we highlight our current and future innovations and how they align to key trends in digital commerce. Join Oracle’s heads of innovation and development show you how to leverage Oracle Commerce products to deliver personalized, intelligent B2C and B2B digital commerce experiences through a series of innovation vignettes. We connect those experiences across channels to enable a comprehensive commerce journey from awareness and acquisition to fulfillment and service. Attend this session to learn more.

    Alistair Galbraith, Oracle
    Ian Davis, Oracle
    Katrina Gosek, Oracle

  • Data Driven Next Generation Small Business Marketing

    The current state of marketing to small and medium-sized businesses (SMBs) is both complex and expensive. But it doesn’t have to be. Announcing Oracle Data Cloud’s new SMB marketing product, which uses innovative data capabilities to reach SMBs, in any vertical, across all major digital activation channels. This session will share how marketers can leverage this product to achieve higher coverage across their SMB customer base, with more ABM style targeting of SMBs at scale and more importantly complement SMB marketing with other ABM and Channel Marketing programs. Attend this session to learn more.

    Alyssa Miron, Oracle

  • Leveraging AI to Personalize Commerce Experiences

    Ensuring that visitors can quickly locate the products they want is key to any successful buying experience. Learn how to personalize the commerce site experience in microseconds by enriching search results with consumer interests based on data-driven intelligence. In this session, atteendees will learn how to leverage AI to intelligenctly connect experiences across commerce, marketing, sales, and service to increase customer acquisition rates and drive sales. Attendees will also gain an understanding of how to manage the new human/machine partnership in modern applications. Attend this session to learn more.

    Alistair Galbraith, Oracle
    Gary Kirschner, Oracle

  • Delivering a CX worthy of your brand with Service Cloud and Field Service Cloud

    Follow Pella Corporation's journey to Cloud. See how Pella has leveraged the capabilities of Service Cloud and Field Service Cloud to deliver an outstanding CX. Attend this session to learn more.

    Ryan Davis, Pella Corporation

Browse the Sessions in the Content Catalog

Our Session Catalog provides an in depth look into our sessions at Oracle OpenWorld 2018.