Oracle Data Cloud Summit

Agenda

Oracle Data Cloud Summit

8:00 a.m.–8:30 a.m.

Registration and Breakfast

8:30 a.m.–8:50 a.m.

Welcome and Opening Remarks

Omar Tawakol, Group Vice President and General Manager, Oracle Data Cloud

8:50 a.m.–9:30 a.m.

Moving From Data to Decisions

David Kenny, Chief Executive Officer, The Weather Company

9:30 a.m.–10:00 a.m.

The Vision of the Data-Driven Enterprise

Eric Roza, Group Vice President, Oracle Data Cloud

10:00 a.m.–10:15 a.m.

Break

10:15 a.m.–11:00 a.m.

Worlds Collide: Age/Gender in the Addressable Era

Eric Roza, Group Vice President, Oracle Data Cloud

Serge Matta, Chief Executive Officer & President, comScore

Joan Lewis, Principal, Joan M. Lewis LLC.

Brad Smallwood, Head of Measurement and Insights, Facebook

11:00 a.m.–11:20 a.m.

Data in the Real World: A Brand's Journey

Laura Snyder, Global Marketing Technology Director, Dell

11:20 a.m.–12:00 p.m.

Data in the Real World: Case Studies

Moderator: Kevin Akeroyd, GM and SVP, Oracle Marketing Cloud

Joel Polanco, Customer Insights Analyst, Sales Enablement Group, Intel

Cathy Gribble, Director, Digital Strategy & Analytics, TeamOne

Laura Snyder, Global Marketing Technology Director, Dell

12:00 p.m.–12:45 p.m.

Networking Lunch

12:45 p.m.–1:10 p.m.

Keynote Presentation: Why Knowing What Consumers Say Matters

Gary Vaynerchuk, Chief Executive Officer, VaynerMedia

1:10 p.m.–1:50 p.m.

Panel Discussion: What Consumers Say

Moderator: Susan Etlinger, Industry Analyst, Altimeter

David Berkowitz, Chief Marketing Officer, MRY

James Borrow, Chief Executive Officer, SHIFT

Srishti Gupta, President of Media Center of Excellence, IRI

1:50 p.m.–2:30 p.m.

What Consumers Say—TV

Moderator: Dave Morgan, Chief Executive Officer, Simulmedia

Stephano Kim, Senior Vice President, Ad Operations and Chief Data Strategist, TURNER

Krishnan Bhatia, Executive Vice President, Digital, NBCU

Joshua Rangsikitpho, Chief Technology Officer, true[X]

Mark Risis, Head of Strategy, Business Development, and Marketing, TiVo

2:30 p.m.–3:10 p.m.

The Recipe for Success: Understand Your Data Ingredients

Pieter De Temmerman, Vice President, Oracle Data Cloud

Pablo Cohan, Vice President of Product Customer Analytics, MasterCard Advisors

Karl Stillner, Chief Executive Officer, PushSpring

Erik Matlick, Chief Executive Officer, Bombora

Anudit Vikram, Senior Vice President, Chief Product Officer, Dun & Bradstreet

3:10 p.m.–3:25 p.m.

Crossfit Break

3:25 p.m.–4:00 p.m.

What Consumers Buy: Fireside Chat

Nuno Teles, US Chief Marketing Officer, Heineken

Steven Wolfe Pereira, Vice President, Brand Strategy and Marketing Solutions, Oracle Data Cloud

4:00 p.m.–4:20 p.m.

The Always On World

Robin Opie, Vice President, Data Science

4:20 p.m.–5:00 p.m.

Where Consumers Go

Moderator: Chris Scoggins, General Manager, Digital Strategy, Oracle Data Cloud

Joshua Lowcock, Executive Vice President, UM

Are Traasdahl, Chief Executive Officer, Tapad

Mark Howard, Chief Revenue Officer, Forbes

Duncan McCall, Chief Executive Officer, PlaceIQ

5:00 p.m.–5:30 p.m.

Closing Keynote Fireside Chat

Lisa Donohue, Chief Executive Officer, Starcom

Eric Roza, Group Vice President, Oracle Data Cloud

5:30 p.m.

Closing Remarks

Eric Roza, Group Vice President, Oracle Data Cloud

5:30 p.m.–7:00 p.m.

Reception

Big Data Performs: Enjoy cocktails, hors d'oeuvres, and live music!