Oracle Live logo

The Future of CRM: Engineering Connected Sales Experiences

Tuesday, July 26, 2022
11 a.m. ET / 12 p.m. BRT / 5 p.m. CEST

  • You've already registered. Please look for the confirmation email in your inbox.
  • Congratulations! Your registration is now confirmed.
  • Redirecting to the live webcast.
  • Redirecting to the on-demand webcast.

This event has concluded



  • :


  • :


  • :


Introducing the next generation of CRM

Traditional CRM solutions can’t support the needs of today’s B2B sellers because they’re built to help sales managers with planning and forecasting. Since your customers’ expectations of the buying experience have evolved, so must your sales team’s processes and tools. We believe there’s a better way to drive more revenue and sales success. During this event, we’re introducing the next generation of Oracle Fusion Sales.

Part of Oracle Advertising and CX, Oracle Fusion Sales improves sales productivity and creates better experiences for your buyers. Automation and AI guide sellers, provide intelligent recommendations, and uncover insights sales teams can use to support their customers with confidence. While new cross-functional analytics connect data from every part of the business to deliver complete, actionable revenue intelligence.

Join us and learn more!

Featured Companies

Featured speakers

Rob Tarkoff
Rob Tarkoff Executive Vice President and General Manager, Oracle Advertising and Customer Experience

Rob Tarkoff joined Oracle in 2018 to lead Oracle Customer Experience (CX) Cloud product and strategy across marketing, sales, commerce, and service. His goal is to build products that help companies succeed in the Experience Economy.

Tarkoff spent the last 15 years focused on the customer experience, developing products for both large and early-stage companies. Most recently, as president and CEO of Lithium Technologies, he created the leading software in online communities. Prior to that, Tarkoff ran the Digital Enterprise business for Adobe.

Tarkoff holds a BA in political economy from Amherst College and a JD from Harvard Law School.

Alistair Galbraith
Alistair Galbraith Senior Director, Head of Innovation Labs, Oracle Advertising and Customer Experience

Alistair Galbraith is a highly technical storyteller. He loves working directly with customers and partners to architect and demonstrate solutions to problems they thought unsolvable, and inspire creative ways to engage their customers to provide a more delightful customer experience.

At Oracle he leads a small team of creative product managers, developers, and designers to highlight the art of the possible between Oracle’s CX solutions. He is a 20 year veteran of the CX space, holding development, delivery and strategy roles at various solution leaders before being acquired by Oracle in 2010. He holds a BSc. in Artificial Intelligence from the University of Essex.

Paul Mikle
Paul Mikle Vice President, Global Sales Systems and Process, Oracle

At Oracle, Paul Mikle is currently the vice president of global sales operations focusing on sales systems and processes. During his 12 years at Oracle, Paul has led the rollout of Oracle Field Service and spares as part of the Sun acquisition; the implementation of Oracle CPQ for sales, replacing custom quoting solutions; the evolution of Solution Engineering as a Service, leveraging Oracle Service, dramatically improving the collaboration between sales and the pre-sales engineering teams; the design and implementation of deal qualification, a single framework to present the critical path for sales and ensure visibility to key actions for sales executives to minimize risks in the forecast. Most recently, Paul and his team led the implementation of Next Gen Sales, working with product management, the UX leadership teams, and sales leadership to provide Oracle sales teams with a best-in-class and modern sales experience.

Prior to Oracle, Paul held multiple customer-facing roles, including sales, pre-sales, account management, and product management roles at Sun Microsystems, Parametric Technology, and Rand Technology.

Paul has an engineering degree and lives in Boulder, Colorado.

Andrea Cesarini
Andrea Cesarini Managing Director, Oracle Business Group Lead, Accenture Europe

As managing director of Accenture’s Oracle Business Group in Europe, Andrea is passionate about helping clients become sustainable, cloud-powered, and inclusive enterprises, leveraging solutions powered by Oracle Cloud. His personal mission is to co-create, together with Accenture clients and Oracle, transformational initiatives that enable sustainable business for clients with an accelerated path to tangible value.

Andrea values distilling and sharing experiences developed while working alongside clients. He is the creator of a number of perspectives, the latest being CFOs Move to the Edge of Innovation—co-authored with Cormac Watters, executive vice president at Oracle—and To the Multi-Cloud and Beyond (PDF) about Oracle Cloud. He has also authored The Value of Purpose and Experience-Driven Brand; Are You Destined to Be a Victim of Digital Darwinism? Multi-Speed IT Architecture: A Transformation Path to Succeed in a Digital World; and Intelligent Ecosystem Orchestration Takes on a New Dimension: The Process of Things. All these perspectives were published and presented as keynotes at industry events such as Oracle OpenWorld, Digital Transformation World, and Mobile World Congress.

Innovation is part of Andrea’s DNA. During his 24 years of experience, he has been always devoted focused effort to championing and instigating 19 Accenture patent applications. He joined Accenture in 1998 and has 20 years’ experience working across multiple geographies including Switzerland, UK, US, Denmark, Finland, the Netherlands, Turkey, and Eastern Europe.

Donna Epps
Donna Epps Director, Sales Systems and Operations, Ricoh USA, Inc.

Donna Epps, director of sales systems and operations for Ricoh USA, leads teams that enable seller success through innovative sales tools and processes. Embracing an agile approach to system automation, sales strategies, and consultative territory planning, Donna and her teams provide world-class sales applications enabling Ricoh’s sales force to deliver exceptional customer experiences and cutting-edge digital workplace solutions.

For 25 years, Donna has managed numerous teams—meeting and exceeding the organization’s business goals while delighting customers. Most notably, she’s led nationwide teams that develop and support Ricoh’s enterprise CRM and quoting applications, data-driven territory design/analysis initiatives, data integrity programs, sales training and communication efforts, and cross-functional collaboration programs.

Donna graduated from the College of Charleston with a BS in business administration and management. She is Six Sigma Yellow Belt certified, a member of the Sales Enablement Leader Exchange, and sits on the customer advisory board for Oracle Sales Cloud.

Samantha Mohr
Samantha Mohr Vice President, Inside Sales, Ricoh USA, Inc.

Samantha Mohr has been vice president of inside sales at Ricoh since 2016. With expertise in small-to-medium business and additional experience in federal, global, enterprise, healthcare, and legal vertical customer segments, Samantha has been an inside sales leader since 1999. That experience also includes roles at Citigroup, SBC Telecom, and OfficeMax, where she led a field sales group focused on group purchasing organizations and vertical markets. Her skills include P&L management, business analytics, compensation, talent acquisition, recruiting and onboarding, coaching, and development. Samantha is skilled and experienced in effective collaboration and partnership with departments to effectively manage and grow inside sales business, including finance, marketing, human resources, sales operations, and information technology.

Samantha has a bachelor’s degree in economics and math from St. Mary’s University in San Antonio, Texas, and an MBA from St. Ambrose University in Bettendorf, Iowa.

Past Event Highlights

What if CRM systems focused on marketers and sellers working together? (10:04)

Oracle Fusion Marketing is built to help marketers market and sellers sell. See how Oracle can help you automate the mundane tasks that sellers and marketers despise, allowing them to get back to building customer relationships and closing deals.

Highlights from Oracle Live: The Future of CRM (6:04)

Oracle Fusion Marketing connects marketing and sales teams, helping them work together to sell more by automating the tedious tasks that take too much time. It uses AI to qualify leads and create opportunities and helps to create campaigns across channels for a consistent message.