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Oracle Audiences

Reach your most relevant buyers with the highest propensity to buy your products or services. Oracle Audiences has built and acquired the most accurate audience datasets, constantly curated to ensure relevancy and scale, so you can deliver effective global advertising campaigns and increase customer acquisitions. Our privacy-centric approach has security and compliance at its core, while deploying these audience segments throughout the digital ecosystem, reaching relevant viewers wherever else they choose to engage online.

Your guide to the Winter Olympics

Find the right audience and include the most relevant content in your Winter Olympics advertising campaigns.

Reach the right viewers on game day

Capitalize on trending content and get in front of the right people no matter which platform they are on.

Reach the right people on Valentine’s Day

Locate and engage with the most valuable audience possible this Valentine’s Day.

Oracle Audiences features

Oracle Audiences

Oracle Proprietary Audiences

Oracle Proprietary Audiences combines audiences sourced from offline, verified data spanning automotive, consumer packaged goods, and retail verticals with data sourced from online behavioral habits.

Premier Branded Audiences

To ensure advertisers have access to the full gamut of data signals available online, our Premier Branded Audiences source the highest quality, most trusted, and privacy-centric third-party audiences available. Our partnerships span more than 75 providers, plus a select group of 18 premier data providers.

Audiences by Oracle

Audiences by Oracle curate the best signals from within Oracle's own datasets and those sourced from third-party providers to deliver increased quality and scale, diverse signals, and simplified buying and cost structures.

Oracle ID Graph and audience modeling

Delivering a unified view

Underpinning Oracle's audience data and modeling is our proprietary identity graph, which helps you unify disparate data sources, reach intended buyers, connect available identifiers, and attribute sales and conversions.

Modeling backed by data science

We use sophisticated modeling to deliver audiences that drive customer acquisition. The modeled audiences are built on Oracle's strong datasets to deliver scale, reach, and precision, ensuring that you’re reaching the most relevant buyers.

Verticals and use cases

Data spanning a diverse set of verticals

Our data signals are collected from an expansive set of worldwide industry verticals. These verticals include automotive, entertainment, B2B, retail, consumer goods, finance, telecommunications, ecommerce, and more.

Audience solutions to suit your need

Tailor your campaign to suit your specific needs, with audiences built from a variety of data sources, including purchases, credit card transactions, demographic data, lifestyle and interests, TV viewership, and more. Custom audience segments are also available.

Activate audiences across multiple formats

Through our vast industry integrations and partnerships, you can activate Oracle Audiences across desktop, mobile, social, audio, and connected TV in multiple geographies.

La-Z-Boy logo

How Oracle Data Cloud helps La-Z-Boy understand their customers’ needs on a deeper level

From identifying the types of customers who are most interested in La-Z-Boy’s products to understanding when buyers are in-market for furniture, Oracle Data Cloud helps La-Z-Boy grow their brand.

Oracle Audiences key benefits

  • Increase awareness and efficiency

    Increase brand awareness and campaign efficiency through purchase-based audiences.

    One company tells their story (PDF)

  • Drive conversions and campaign success

    Bring precision and accuracy to your campaign so you can zero in on relevant buyers and convert them into customers.

    One company shares their results (PDF)

  • Maximize leads with in-market audiences

    With Oracle’s in-market audiences ensure ads reach high-value prospects—reducing cost-per-lead and increasing click-through rates.

    See one company’s results (PDF)

NOVEMBER 22, 2021

Survey: How the hospitality industry is welcoming the resurgence of the travel market

As post-pandemic travelers return to hotels, restaurants, and bars with new concerns, the hospitality industry is looking at both short- and long-term shifts in consumer priorities. To offer insight into this landscape, Oracle surveyed nearly 5,000 consumers about their travel preferences and collected feedback from more than 500 hospitality industry executives regarding their strategies. Let’s find out what they want to share.

Read the complete post

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