Red Bull Racing and Oracle Advertising and Customer Experience
Red Bull Racing wants to bring each fan closer to the action and give them the insights they can’t get anywhere else. By partnering with Oracle Advertising and CX, Red Bull Racing is personalizing the fan experience and improving lifelong loyalty.
Results seen in the first month of The Paddock, our new loyalty program
620%
increase in full members of The Paddock
16 million
loyalty points delivered
382%
increase in fans agreeing to receive emails
Learn more about our partnership
Personalization is the ultimate goal for the Red Bull Racing Honda marketing team. Because every fan is unique, Oracle is helping Red Bull Racing Honda learn about each one of their fans and bring them closer to the action.
Red Bull Racing Honda uses relevant insights to bring every fan closer to the action. By partnering with Oracle CX, they are digitally transforming to drive collaboration and innovation.
Red Bull Racing Rewards Fan Loyalty
Newsweek-sponsored article
This Newsweek® article explores how Red Bull Racing is connecting with their fans through a new loyalty program called The Paddock. Learn about its goals and strategy. And see how Oracle Marketing technology is helping The Paddock understand member preferences to build positive feedback and deepen the relationship between the team and fans.
"We're trying to make more use of the time we have between races to engage and entertain our fans." —Oliver Hughes, Chief Marketing Officer, Red Bull Racing
Featured blogs
- December 3, 2021 3 ways Red Bull Racing Honda crafts the ultimate customer experience
- November 19, 2021 How to define active email marketing audiences as opens depreciate
- October 29, 2021 How to drive consistent cross-channel marketing for the best customer experience
- October 13, 2021 Gamify your loyalty program with Oracle CrowdTwist
Driving your CX to the limit with Red Bull Racing’s CMO, Oliver Hughes
It’s been said that car racing was invented as soon as the second car was built. So how can you compete in an industry full of turbocharged incumbents?
Oliver Hughes, the CMO of Red Bull Racing, joins the host of the Often Imitated podcast to share how Red Bull Racing does what no one else will—literally and figuratively lapping the competition.