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Consumer Packaged Goods

Bring products to market faster, improve supply chain sustainability, and get more value from data investments with integrated solutions from Oracle. See how businesses like yours build trust and connect with consumers by adding efficiency from source to shelf.

Report: The big opportunity for consumer goods and retail

Stand out from the competition with memorable customer experiences

Understand who your best audiences are and how to reach them

Make sure that your ads are seen by actual people—not bots—so you can confidently answer the age-old question, “Did my advertising achieve its objectives?”

Explore Advertising
Understand who your best audiences are and how to reach them
Gain deeper insight into how consumers interact with your brand

Gain deeper insight into how consumers interact with your brand

Instantly recognize consumers’ buying behaviors and present personalized offers at the moment they’re likely to buy—so you can keep them coming back.

Explore Customer Experience

Create a single, dynamic view of your customers

Combine online, offline, and third-party data with AI and machine learning to create an intimate, consistent brand experience across marketing, sales, and service.

Explore Customer Data Platform
Create a single, dynamic view of your customers

“We decided as a corporation to adopt the cloud model, and that’s not just an upgrade. In fact, it’s a shift in mindset.”

Rob Owen

North American Lead, Transportation Network Optimization, Mondelēz International

Get more value from your consumer data investments

Generate actionable data across every customer touchpoint

Improve your enterprise reporting with AI-powered self-service analytics, data-augmented analysis, and natural language processing.

Explore Analytics

Give your business analysts tools for success

Boost your business analysts’ and data scientists’ productivity with Oracle’s Big Data Cloud to better manage, catalog, and process raw data.

Explore Data Science

“We started with Cloud EPM Planning in North America with zero-based budgeting and expanded the planning footprint to link our global operations.”

Eric Mendez

Associate Director of Finance and Information Technology, Kraft Heinz

Increase supply chain resiliency and improve consumer trust

Build a flexible, sustainable supply chain

Accelerate product innovation, improve material sourcing, and enable omnichannel fulfillment with integrated supply chain planning capabilities.

Explore Supply Chain and Manufacturing

Simplify manufacturing with tightly integrated solutions

Streamline operations on a global level with a suite of applications that work together seamlessly to make every step of the production cycle more efficient.

Explore Smart Manufacturing

Gain visibility across all tiers of your supply chain

Track and trace your most important inventory using blockchain technology so you can detect—and resolve—issues before they impact consumers.

Explore Intelligent Track and Trace

Maximize order fulfillment and minimize logistics costs worldwide

Optimize your logistics networks using integrated adaptive technologies to add efficiency from the warehouse through distribution.

Explore Connected Logistics

“Working with Oracle Transportation Management, we are contributing to a more sustainable supply chain through streamlining shipping, improving communication with providers, and helping reduce CO2 emissions.”

Wendy Herrick

Vice President, Digital Supply Chain, Unilever United States

Build your financial, HR, and technology foundation for the future

Reduce costs, sharpen forecasts, and innovate faster

Simplify your financial processes and improve the speed and consistency of everything from planning to reporting—no matter where you do business.

Explore Enterprise Resource Planning

Cultivate a collaborative, digital global workforce

Recruit and develop digitally savvy talent who can connect with consumers and move your brand forward.

Explore Human Capital Management

Move to the cloud—your way

Switching to Oracle Cloud Infrastructure is simple and seamless, with a range of flexible options for both new and existing enterprise applications.

Explore Cloud Platform

Trending topics in consumer goods

Kraft Heinz embraces the future by standardizing global planning with Oracle Fusion Cloud EPM

Read the Kraft Heinz story

Companies are successfully navigating new business demands with Oracle Fusion Cloud Applications

Watch the video

Learn from experts who are simplifying the marketing personalization process

Watch the Virtual Summit

How Oracle for Consumer Goods helps customers succeed

Explore more customer stories

Is direct-to-consumer the future?

Gerald Poncet, Senior Director, Industry Strategy Group, Oracle

Today’s consumers are more mobile, have unprecedented power, and control information in the palm of their hands—leading to ever-increasing expectations. Learn why these trends are turning the direct-to-consumer model into an important alternative to traditional retail channels.

Read the complete post

Find resources and more

Oracle named a Leader in analyst report for Digital Experience Platforms Q3 2021

Independent research firm recognizes Oracle Advertising and Customer Experience for its “robust experience platform, with strength in commerce and campaigns.”

Read the press release

Listen in on a conversation with illycaffè about Oracle Cloud HCM

Learn how the Italian company, admired by coffee lovers on five continents, uses Oracle Cloud HCM to cultivate its diverse and dedicated global team.

Read the illycaffè story

Webinar: Build a more resilient post-pandemic food and beverage supply chain

Hear from experts at Oracle and Trinamix, and discover solutions for demand and supply management, traceability, sustainability, and more.

Watch the webinar (58:40)

Learn what's new in the latest release

Review cloud update readiness material to learn what's new in Consumer Goods and plan for updates.

Learn what's new in Consumer Goods

Get started with Oracle Consumer Goods

Contact us

Talk to an Oracle team member about how we can help your organization.