Blog: How to measure consumer attention and why it matters
The guidelines for ad verification give marketers a benchmark to measure their campaigns against, with standardized targets for validity, viewability, and brand safety. But think of verification as solving half of the equation—it gives the ad a chance to succeed. It ensures the ad is in play, with a relevant audience and with an opportunity to drive action. The other half is measuring what happens next, once the ad is served, to determine its true impact.
Learn how to measure consumer attention in digital advertising by going beyond verification. Discover what it means to measure consumer attention, and why it matters.