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Popularne pytania

Engage fans digitally by connecting cross-channel data with Oracle Unity Customer Data Platform

Without a data strategy, turning customer information into actionable insights can feel like driving with your eyes closed. Watch this on-demand webinar to learn how the Fédération Internationale de Volleyball (FIVB) leverages behavioral intelligence to create digital content, keeping fans watching while in-person matches are paused.

Benefits of using a customer data platform (CDP)

360-degree customer profiles

Understand customer needs in real time by connecting CRM and back-office data to create unique customer profiles.

Identity stitching

Maintain accurate, actionable customer profiles by linking individual identities across devices, channels, and domains.

Real-time decisioning

Engage customers in the moment with real-time behavioral insights powered by artificial intelligence and machine learning.

Cross-channel orchestration

Deliver consistent, personalized experiences throughout the customer journey on their preferred channels.

Additional Oracle Unity CDP resources

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