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Oracle Maxymiser Testing and Optimization

Provide advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. Oracle Maxymiser Testing and Optimization offers real-time personalization of B2B marketing campaigns to increase speed to market and improve the customer experience (CX) at the moment it matters.

See what Oracle Maxymiser Testing and Optimization can do for you.

Explore Oracle Maxymiser Testing and Optimization

Effective testing and targeting

Find what works and what converts. With seamless switching between visual editing and code, Maxymiser’s visual editor supports nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.

Ingest data for testing

Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.

Drive strategic testing

Conduct A/B and multivariate testing and segment traffic to gauge the impact of any number of variables throughout the sales funnel. Discover new testing opportunities and gain additional insights into your customers’ digital experience with Oracle Infinity Behavioral Intelligence-powered Heatmaps.

Leverage data for targeting

Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.

Real-time personalization and recommendations

With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.

Deliver tailored experiences

Leverage data from in-session activity, CRM, and your data management platform (DMP) to tailor experiences and respond to customer behavior with relevant offers and messaging. Reduce customer frustration, cart abandonment, and bounce rates.

Make good recommendations

Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.

Go live quickly

Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.

Data-driven insights

Discover the most promising opportunities and drive incremental revenue with automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.

Understand website clicks

View digital behavior to understand where to focus, who to target, and how to engage. With Heatmaps, powered by Oracle Infinity Behavioral Intelligence, you can visualize customer behavior, such as clicks and scrolling, right on the page.

Analyze abandoned sessions

See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.

Leverage insights for growth

Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes by using actionable data-driven insights that can be quickly implemented.

Mobile app optimization and personalization

Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can launch tests in record time to quickly see what resonates with customers.

Cross-channel consistency

Create, edit, and launch cross-channel marketing campaigns using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktops, smartphones, or tablets.

Fast mobile campaign launch

Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.

Align mobile strategies

Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.

National Express

National Express sets customer journey roadmaps with Maxymiser Testing and Optimization

“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel, and they never cease to deliver on the technical side.”
Ashley Howe, Analytics and Optimization Manager, National Express

Key benefits

  • No development resources needed

    Put testing and personalization into the hands of marketers. Test and launch the right campaigns, offers, and promotions at a faster rate without having to rely on costly IT/development resources.

    Oracle Maxymiser Testing and Optimization product overview (PDF)

  • Boost customer engagement and lifetime value

    Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.

    Personalized B2B marketing best practices

    Personalized B2C marketing best practices

  • Timely and accurate decision-making

    Employ online and offline data to make timely and accurate decisions using Maxymiser Testing and Optimization’s powerful stats engine.

  • Higher conversion rates with cross-channel consistency

    Create complete, uniform campaigns—that drive conversions and revenue—across all digital marketing channels (web, mobile, and apps).

    Set the course for a seamless customer experience (PDF)

  • Ease of use accelerates time to value

    Quickly deploy and start testing even the most complex campaigns with an intuitive visual editor.

  • Maintain security and data privacy

    Test all site areas while protecting your data with Oracle Maxymiser’s highly secure platform.

  • Optimal results, faster

    Go beyond simple CTA testing. Conduct A/B and multivariate testing to determine the optimal customer experience and use the test data to reveal customer preferences so you know exactly where to personalize.

Key benefits of Maxymiser
NOVEMBER 11, 2020

Why Smart Digital Marketers Measure the Performance of Each Creative Asset

James Glover, President and CEO, Coherent Path

Digital marketers measure everything—page views, bounce rate, clicks, time on site—as a way to improve performance. However, there are few ways to measure the most important part of a marketing campaign. The digital asset you use as the hook. Learn how to do just that.

Read the complete post

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CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle B2B Marketing and B2C Marketing and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library


Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Maxymiser Testing and Optimization. You'll find all of these resources and more in the Oracle Help Center.

Additional documentation and tutorials

Topliners for Oracle Eloqua


Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners Community for Oracle Marketing includes content about Oracle Maxymiser Testing and Optimization.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

Oracle Cloud Marketplace

Power innovation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Digital marketing best practices

Digital marketing best practices

Digital marketing is the creation, dissemination, and promotion of digital assets through digital channels, such as search engines, websites, landing pages, banner ads, social media sites, email, and mobile applications. Digital marketing is one of the most fluid forms of marketing. That’s why it’s good to be aware of what the best practices are so you achieve superior results.

You may also be interested in…

Oracle Infinity Behavioral Intelligence

Real-time personalization

Oracle Unity Customer Data Platform

Intelligent customer data platform

Oracle Responsys Campaign Management

B2C campaign management

Oracle Eloqua Marketing Automation

B2B marketing automation

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