Oracle Maxymiser Testing and Optimization provides advanced website testing, real-time behavioral targeting, in-session personalization, and product recommendations across websites and mobile apps. The solution also offers real-time personalization for B2C and B2B marketing campaigns to increase speed to market and improve customer experiences.
How Oracle Maxymiser works and how it helps digital marketers
Find what works and what converts. With seamless switching between visual editing and code, Maxymiser’s visual editor supports nontechnical and technical user collaboration. Whether running A/B testing or complex, multipage funnel testing, the process is easy.
Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and combining it with Oracle Maxymiser’s session data to build a complete customer view.
Conduct A/B and multivariate testing and segment traffic to gauge the impact of any number of variables throughout the sales funnel. Discover new testing opportunities and gain additional insights into your customers’ digital experience with Oracle Infinity Behavioral Intelligence-powered Heatmaps.
Access accurate business insights to effectively segment and target audiences to gain customers and drive revenue.
With Oracle Maxymiser, B2B and B2C marketers have an easy-to-use import tool to use data from any source and build customer profiles for more precise targeting, personalization, and recommendations.
Leverage data from in-session activity, CRM, and your data management platform (DMP) to tailor experiences and respond to customer behavior with relevant offers and messaging. Reduce customer frustration, cart abandonment, and bounce rates.
Effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey with easy-to-use dashboards powered by machine learning, without the need for IT involvement.
Get non-technical teams up and running with a full suite of personalization, recommendation, and testing capabilities that are easy to implement through a single line of code.
Discover the most promising opportunities and drive incremental revenue with automated insight capabilities. Mine test data to automatically uncover customer preferences to know exactly why and where to personalize.
View digital behavior to understand where to focus, who to target, and how to engage. With Heatmaps, powered by Oracle Infinity Behavioral Intelligence, you can visualize customer behavior, such as clicks and scrolling, right on the page.
See which visitors aren’t converting, analyze sales funnel engagement drop-off, and uncover detailed information about conversions through automated analyses of customer data.
Transform your marketing strategy, programs, and tactics to accelerate positive business outcomes by using actionable data-driven insights that can be quickly implemented.
Build and deliver tests with an intuitive visual editor that works across apps, websites, and mobile. No app store submissions or approvals are required, so you can launch tests in record time to quickly see what resonates with customers.
Create, edit, and launch cross-channel marketing campaigns using a single interface. Rapidly deploy consistent and complementary experiences—including test campaigns—to desktops, smartphones, or tablets.
Get in front of mobile users at a faster pace. Oracle Maxymiser helps reduce time to launch by allowing you to create, edit, and launch app campaigns in real time for both iOS and Android operating systems.
Use best-in-class statistical models to develop mobile experiences that will engage every user. Access the reporting hub to analyze insights to align key metrics to mobile strategy and deploy personalized experiences to app users.
Put testing and personalization into the hands of marketers. Test and launch the right campaigns, offers, and promotions at a faster rate without having to rely on costly IT/development resources.
Employ online and offline data to make timely and accurate decisions using Maxymiser Testing and Optimization’s powerful stats engine.
Create complete, uniform campaigns—that drive conversions and revenue—across all digital marketing channels (web, mobile, and apps).
Quickly deploy and start testing even the most complex campaigns with an intuitive visual editor.
Test all site areas while protecting your data with Oracle Maxymiser’s highly secure platform.
Go beyond simple CTA testing. Conduct A/B and multivariate testing to determine the optimal customer experience and use the test data to reveal customer preferences so you know exactly where to personalize.
"Once we had Eloqua implemented across Europe, we quickly realized that we could achieve even further customer experience benefits by combining Eloqua with Oracle Maxymiser, Oracle Unity Customer Data Platform, Oracle Infinity Behavioral Intelligence, and Oracle Data Management Platform."
—Sandy Klama, Manager, Customer Interaction Management, Mazda Motor Europe
Christopher Santini, Senior Optimization Consultant, Oracle Maxymiser Professional Services
Once you’ve decided to test the effectiveness of your website, it can be difficult to start. Maybe you’re now sure what website testing is or what strategy you should follow. Or, if you should use A/B or multivariate testing, A/B testing and multivariate testing strategies possess distinct sets of strengths and weaknesses when it comes to website optimization. Let’s compare the two and determine which is the best option for your website.Read the complete story
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A/B testing—also called split testing or bucket testing—compares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your metrics. A/B tests can be conducted on a website, emails, or content.