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Retail—Marketing solutions
Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.
See retail omnichannel in action
How our customers experience Oracle Retail
Perry Ellis International drives brand loyalty with a retail CRM
Carrefour increases customer satisfaction and retention with a cloud-based contact center solution
Carmen Steffens adopts Oracle Cloud CX to enhance its online shopping experience
Tarte designs a loyalty program that customers love with Oracle Loyalty and Engagement
Bike retailer cruises to significant growth, increasing its customer base with Oracle Marketing
Oracle helps The Vermont Country Store thrive during the pandemic by increasing ecommerce sales by 60%
The voice of the customer has become increasingly influential on brand perception and loyalty
Quickly and efficiently produce inspiring and personalized email messages that speak to customers
Design and launch contextually relevant digital marketing campaigns to reach every consumer.
Explore Responsys Campaign ManagementCreate a single, dynamic, real-time view of each customer
Consolidate your online, offline, first-, second-, and third-party data sources into one dynamic and connected customer profile. Orchestrate the optimal brand experience for every individual and maintain context across the entire customer journey.
Explore Unity Customer Data PlatformBuild relationships with customers beyond the point of service
Connect your largest and most valuable customers with loyalty and reward programs specifically targeted to them. Drive brand-valuable behaviors by activating key customer groups.
Explore CrowdTwist Loyalty and EngagementDetermine the most relevant, real-time actions to take
Collect digital behaviors in real time, apply intelligence, and offer recommended actions to enhance the digital customer experience—at the right moment.
Explore Infinity Behavioral Intelligence
“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”
Luis Paez
Chief Information Officer, Perry Ellis International
Deepen loyalty with a 360-degree view of your customer
Craft seamless shopping experiences by presenting a single, 360-degree view of your customers across touchpoints. Deepen customer relationships with targeted loyalty and reward programs.
Explore Retail Customer EngagementUnderstand customers and their behavior
Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.
Explore Retail Consumer Insights