Retail—Marketing and loyalty solutions
Deliver timely, consistent, and compelling communications to convert browsers to buyers. Oracle Retail’s marketing solutions offer the power of a full retail marketing suite to help you personalize your marketing campaigns, exceed customer expectations, and build customer loyalty.
See retail omnichannel in action
How our customers experience Oracle Retail
The voice of the customer has become increasingly influential on brand perception and loyalty
Personalize marketing communications using a connected customer profile and real-time intelligence
Design and launch contextually relevant digital marketing campaigns at scale that enhance the customer experience for every individual and maintain context across the entire customer journey.
Explore B2C marketingIncrease customer retention with engagement-based loyalty and personalized offers
Build relationships with your largest and most valuable customers through loyalty and reward programs specifically targeted to them. Integrate your loyalty program across your entire ecosystem to deliver personalized experiences at every touchpoint.
Explore customer loyaltyUnderstand customers and their behavior
Deliver customer-specific insights derived from analysis of segmentation, demographics, market basket, product affinity, and promotion performance to design marketing programs that convert.
Explore consumer insightsDeliver frictionless customer service
Provide immediate service to shoppers on their preferred channel. Help service teams rapidly complete repetitive tasks using AI and machine learning so they can focus on delivering expert, tailored customer service experiences.
Explore B2C service
“Customer Engagement integrated to our legacy systems and allowed us to move to Xstore Point of Service to deliver a superior in-store experience for our customers and associates.”
Luis Paez
Chief Information Officer, Perry Ellis International
Consumer insights and the dimensions of loyalty
Mark Lawrence, Solutions Director, Analytics and Enterprise, Oracle
Learn how retailers can use AI in retail and consider data-driven insights on how targeted consumers respond to given scenarios and offers.
Read the complete postFind resources and more
Under the hood of the customer loyalty engine
Our guidebook, Customer Engagement: A New Take on Loyalty, looks at the core features and functions that support a modern retail loyalty solution.
How technology fuels the next level of retail personalization
Learn about three real-life retail business opportunities where using data can help brands build a more personalized shopping experience by targeting offers and promotions.
Discover how retailers everywhere are leveraging retail technology
Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.