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Understand where you need to focus. Deliver the next level of customer experience optimization. Leverage website data to gain a holistic view of where to focus, who to target, and how to engage. Powered by Oracle Infinity, Heatmaps enable marketers to visualize behavioral data, such as clicks and scrolling to discover new testing opportunities and gain additional insights to drive revenue.
Increase ROI by enhancing your personalization campaigns. Automated analysis of customer data provides marketers with information on which visitors aren’t converting, details around sales funnel engagement drop-off, and detailed information about conversions.
Leverage real insights for enhanced personalization. Using actionable insights backed by data, marketers can make reliable decisions that transform marketing strategy, programs, and tactics, ultimately accelerating positive business outcomes.
How do predictive insights help marketers intelligently deliver the next level of customer experience personalization?
Oracle Maxymiser’s predictive insights capabilities help marketers discover relevant data about customers to deliver customized messages which have a higher likelihood of converting to real revenues.
How do Oracle Maxymiser’s predictive insights capabilities differ from other tools and platforms?
Oracle brings all the production and analysis functions of testing and targeting into the same platform that marketers already use. This allows marketers to respond to emerging data and trends, adapt to seasonality, and adjust pricing as inventory demands—all while improving the customer journey every step of the way.
“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.”— Ashley Howe, Analytics and Optimization Manager, National Express
Animation software company Powtoon turned to Oracle Marketing Cloud to re-engage users through a safe and effective cart abandonment campaign.
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference.
Mercury used Oracle Maxymiser to uncover new customer segments based on data captured in real time from online quote submissions.