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Perguntas populares

Oracle Content Management for Marketers

Easily create, syndicate, and distribute relevant and consistent content through digital channels. Oracle Content Management is a centralized content management solution (CMS) offering video creation and digital asset management tools to personalize customer experiences (CX) with smart content and recommendations.

Discover how Oracle Content Management can help you.

Explore Oracle Content Management

Smart content creation and recommendations

Quickly and efficiently assemble the right content and build highly personalized customer experiences with smart content and recommendations.

Content wizard

Provide a step-by-step, use-case–specific content wizard for a guided experience that streamlines the writing and publishing of articles, blogs, landing pages, emails, service/support materials, and more.

Smart tagging

Improve discoverability and eliminate content tagging errors. AI helps you understand and classify your content with image recognition and natural language processing (NLP).

Search

Make it easier to find your content, including video, with relevant keywords and visual search.

Recommendations

Feed audience and profile data from other applications into the Oracle Content Management recommendations engine to personalize customer experiences.


Video creation platform

Collaborate with fans, employees, and customers around the world to create user-generated content at scale. Our mobile and desktop platform gives you the tools to build a powerful, resourceful video team so you can realize your brand’s creative vision and get videos to market quickly—while reducing production costs.

Capture together

Create a video project using a brief to describe the goals and content required, and then invite collaborators to capture, upload, edit, curate, and deliver their video content.

Smartphone video capture

Create a video project, add a shot list, and then invite collaborators to capture and upload footage—all through your smartphone.

Collect and review

Curate your video content collaboratively in the cloud. Easily search through the library of footage, add labels and communicate with your team to achieve high quality video content.

Cloud video editing

The desktop platform and mobile app offer powerful cloud-based video editing capabilities, designed to make video creation fast and easy.


Enhanced video support

Take your content strategy to the next level. Oracle Content Management makes it easy to create and manage videos that get your customers’ attention and keeps them engaged.

Video tagging

Find the videos you need faster and easier. Smart video tagging makes it easier to discover and reuse videos. Tagging both the general video content as well as subjects within the video allow you to search for aspects within the video content itself.

Collaboration

Collaborate with your team to create meaningful and effective videos. Add comments and flags, and trim, crop, or edit video within the tool. Streamlined workflows help you efficiently review or approve assets.

Video analysis

Analyze video playback to optimize and improve your video content. See who’s watching your videos, how they’re accessing them, and where they’re consuming your content from. The desktop platform and mobile app video creation fast and easy with robust, cloud-based video editing capabilities.


Simplified omnichannel delivery

Make the right content available exactly when and where customers engage within your brand. Oracle Content Management is an API-first platform that allows you to place content any place it needs to go—without creating more work for IT.

Decoupled management and delivery

Improve your management and deployment workflows by using your favorite front-end technologies while creating and reusing your best content easily.

Site building

Launch sites and pages quickly with in-context, drag-and-drop tools designed for marketers.

CX channel delivery

Deliver more consistent customer experiences across marketing, ecommerce, sales, and service channels. Deliver digital assets and content items as fully rendered HTML for use in Oracle Eloqua-based marketing campaigns and other channels.


Collaboration and workflow

Work more efficiently within and across teams using popular creative and productivity tools and calendars connected to Oracle’s centralized content hub.

Annotations

Improve the accuracy and speed of content approval and launch. In-context annotation and comments allow you to improve efficiency by moving offline approval processes online.

Workflows

Accelerate speed to market and streamline content creation with flagging and approval and publishing workflows.

Content scheduling

Improve planning and collaboration across all content channels with an easy-to-read and easy-to-use content calendar. Stream and deliver videos efficiently to multiple channels or campaigns.

Available everywhere, for everyone

Collaborate with teams and agencies across mobile, web, or desktops—for all types of content—to keep projects moving forward no matter how your teams prefer to work.


Flexible integrations and scalability

Create and add content from popular applications while managing and delivering your content at scale. Integration options allow you to augment your CX content features with smart authoring and digital asset management (DAM) powered by AI and machine learning.

Content connectors

Gain easy access to all of your content in one central place using prebuilt integrations and connector frameworks to existing repositories such as Dropbox.

App and desktop integrations

Do your creative work in the application you’re familiar with, such as Adobe Creative Cloud or Microsoft Office 365, while managing your content in a centralized hub.

CX integrations

Extend your existing Oracle CX application’s content features with full digital asset management and AI-driven smart authoring capabilities.

Generation 2 Cloud

Access the latest updates automatically and ensure fast content delivery using Oracle’s Generation 2 Cloud.

Oracle Eloqua Marketing Automation integration

Deliver digital assets and content items as fully rendered HTML for use in Oracle Eloqua-based marketing campaigns and other channels.


Universal Asset Hub

Spend more time creating outstanding content and less time searching for what you need. Oracle’s Universal Asset Hub gives you a centralized solution to create, manage, and distribute any content or asset type.

Any content, anywhere

Access and organize any type of structured or unstructured content from any source with Oracle’s mobile and desktop integration.

Headless experiences

Have the flexibility to consume content from any application using complete and open APIs to connect your systems.

Video management

Stream engaging videos that maintain the consistent look and feel of your brand.


Turning Point logo

Oracle Content Management helps Turning Point save lives

To stay a step ahead in the battle against drug addiction and mental illness, Turning Point, the United Kingdom’s leading treatment and counseling agency, uses Oracle CX Service and Oracle Content Management to provide help via online and mobile channels to UK residents in need.

Key benefits—content management

  • Maintain content consistency and governance

    Centralize the creation, approval, management, and distribution of content. Digital asset management helps you maintain brand consistency and govern content quality.

    Watch a short demo of content management governance (1:42)

  • Develop new, personalized experiences in minutes

    Quickly create internal/external landing pages or entire websites as part of personalized, multichannel marketing campaigns.

    How to personalize B2C marketing campaigns

    How to personalize B2B marketing campaigns

  • Transform the customer experience (CX)

    Transform your business and build the best customer experiences with a headless CMS platform that brings offline processes online, supports cross-team collaboration in real time, connects technologies, and extends content into new digital channels.

    How to add blogs to your website with a headless CMS

  • Increase engagement across commerce channels

    Enrich product descriptions and add digital assets to add interest and increase engagement across your commerce channels.

  • Save time, reduce creation costs, and increase content visibility

    Combine content creation, management, publishing, and delivery to create personalized content at scale and deliver it—in real time—across various channels.

    Content and video creation, management, delivery—deep dive

NOVEMBER 27, 2020

How Content Creators Can Better Work with Editors

Michael McNichols, Sr. Content Manager, Oracle Digital Marketing

Content creation is not a one-and-done process. You can revise and rewrite all you like, but someone else should review it to make sure the message and information within that content piece is understandable, clear, effective, and accurate.

Read the complete post

Featured blogs

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Resources

CX Marketing release readiness

Release readiness

Get up to speed on the latest releases of Oracle Content Management and ensure that your upgrade is successful. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.

Documentation library

Documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle Content Management. You'll find all of these resources and more in the Oracle Help Center.

Topliners

Topliners

Get and share information, questions, and comments about Oracle Marketing products and related cloud technologies. The Topliners community for Oracle Marketing includes content for all of Oracle’s marketing cloud solutions.

Cloud learning

Develop your CX skills

Oracle University provides a variety of learning solutions to help you build cloud skills, validate expertise, and accelerate adoption. Learn more about the training and certification you can rely on to ensure your organization's success.

Eloqua Help Center

Oracle Cloud Marketplace

Power transformation with innovative partner applications and services. Find the most comprehensive list of sales cloud, service cloud, and marketing cloud applications in the Oracle Cloud Marketplace.

Consulting and partner services

Marketing automation best practices

Content marketing best practices

Content marketing is the creation, management, and distribution of digital marketing assets for both sales enablement and marketing campaign support. It’s the foundation of both B2C and B2B marketing. That’s why it’s good to be aware of what the best practices are so you can achieve superior results.

You may also be interested in…

Oracle Marketing

Cross-channel marketing for B2B and B2C

Oracle Commerce

Connected B2B and B2C ecommerce

Oracle Sales

Much more than sales force automation

Oracle Service

Service across any channel

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