New, advanced intelligence capabilities within Oracle Eloqua Marketing Automation help you personalize marketing messages to the individual. With innovations that include fatigue analysis, account intelligence, send time optimization, and subject line optimization, you can create personalized campaigns while managing email frequency for each of your contacts. Oracle Eloqua Advanced Intelligence applies data science to observed behaviors and powers exceptional customer experiences.
Classify contacts into nine email fatigue levels, from inactive to oversaturated. Oracle Eloqua Marketing Automation captures the fatigue level in each contact field so it can be used to improve your marketing campaigns.
Account-based marketing (ABM) is more than just a feature; it’s a strategy that focuses on your top accounts. Oracle Eloqua Marketing Automation helps you understand which accounts are engaging the most and allows you to monitor accounts and take the right actions at the account level.
Increase email open rates with new send time and subject line optimization tools within Oracle Eloqua Marketing Automation’s.
Learn how to leverage a connected marketing suite to grow in challenging times.
Watch as Oracle EVP Rob Tarkoff announces the newest innovations for Oracle Advertising and Customer Experience (CX).
Learn how Oracle helps CX leaders see data in new ways to deliver experiences that exceed changing customer expectations.