Realize your personalization strategy faster and deliver digital customer experiences that are authentic, relevant, and context aware. With Oracle Infinity Behavioral Intelligence you can collect and evaluate prospect and customer behaviors in real time, use AI and machine learning to obtain intelligence from that data, and combine both to personalize the digital customer experience (CX) at the exact right moment.
Oracle Infinity follows our users on the site—what they do and what they click on and what they browse—and then creates custom events that go into Responsys and triggers custom email campaigns.
—Vladimir Bace, Chief Marketing Officer, Neostar
Stream diverse, cross-channel, digital data and use Infinity’s ID matching capabilities to build a single behavioral view of each person.
Strengthen your data collection with Oracle’s CX tag, SDK, and API. Capture any behavior and parameter into Infinity Behavioral Intelligence’s real-time stream. The CX tag works across Oracle CX applications, simplifying tag management while building a complete digital picture across applications.
Collect the right behaviors in real time, every time—whether you’re a marketer or developer. Accelerate your data collection around the customer’s digital behavior with ready-to-use approaches, build custom behaviors with ready-to-use tools, or develop custom behaviors from scratch.
Stream data while a person is still visiting your digital property. With Oracle Infinity, you can observe sessions while they’re happening and adjust the personalized experience you deliver to them in real time.
Use AI and machine learning to see what recommended actions could be taken to deliver personalized customer experiences.
Gain insight into past, current, and anticipated customer behaviors as part of their journey. Use flexible reporting options to view data on what actions a customer took and who they are.
Apply probability scores to predict the likelihood customers will reach a specific objective or conversion point. Take advantage of built-in, real-time decision-making with intelligence applied to past customer behaviors.
Get your nontechnical and technical users up and running quickly. Oracle Infinity makes it easy to understand what capabilities are available and how to take advantage of them.
Configure, deploy, and inject cross-channel recommendations—in real time—personalized for each customer based on AI and machine learning algorithms. Enable recommendations across your martech stack for both Oracle and non-Oracle systems.
Set up your recommendations using preconfigured widgets and algorithms and a WYSIWYG editor. Accelerate your personalization strategy with automated scheduling, attribute mapping, and easy error detection—all with a single inventory across channels (email, web, API) and accessible for marketers as well as developers.
Use self-service inventory management functionality to ensure that the list of recommended content and product items is accurate and up to date. Import different inventory file formats, select scheduling options, map inventory attributes, preview, and inject the right recommendations into every experience.
Surface the most relevant recommendations first, fully personalized to each user, through Infinity’s 1-1 recommendation model and advanced filter logic.
Improve email click through and conversion rates by adding algorithm-driven recommendations into Oracle Responsys. Select from a variety of strategies—including a new 1-1 visitor affinity algorithm—and use email open-time support to ensure that recommendations are relevant when viewed.
Test and deliver the right digital experiences. Conduct A/B and multivariate testing to determine which website and app experiences will resonate with your customers. Marketers and developers can test every aspect of the experience, including navigation and layout, with server-side support and robust development tooling.
Personalize website and app content based on your knowledge of the customer. Use the marketer-friendly interface to customize what a visitor sees.
Take advantage of Oracle Infinity-powered heatmaps to see where users are clicking and scrolling on the page. Also, determine who is responding the best to which experiences.
Create A/B or multivariate testing campaigns and customize experiences that are both consistent and built for desktop, mobile, or app views.
Use online behavioral data and the intelligent recommendations provided by Oracle Infinity Behavioral Intelligence to take real-time actions that result in more personalized and relevant offers and better customer experiences (CX).
Specify what steps should occur when certain trigger conditions are met. Leverage the predictive probability of user behavior to take proactive actions to maximize the chance of a successful conversion.
Leverage in-session behavior to provide content personalized for each person. Improve CX and outcomes across all channels and areas of your business by injecting the right real-time content, products, or offers into any digital touchpoint.
Take advantage of prebuilt opportunities—recommended actions to take—to improve engagement and drive better campaign results. Ramp up new team members’ skills and partners more quickly to shrink the time to value.
Take advantage of user-friendly, intuitive connectors into Oracle Responsys Campaign Management and Oracle Eloqua Marketing Automation, as well as a serverless webhook and SFTP connectors for integrations with any Oracle or third-party systems.
Harness customer behaviors as they happen and use them to optimize customer experience.
Increase engagement and loyalty by providing the content, offers, and promotions that resonate best with each visitor, customer, or prospect.
Use a system that will grow with you. Built on an innovative, big data platform, Oracle Infinity is a digital intelligence solution that offers unparalleled data collection and accessibility.
Gather data about each customer at an individual level to better understand behaviors and deliver more personalized experiences.
Take advantage of built-in integrations, customizable APIs, and data streaming to easily embed rich behavioral data into your marketing ecosystem.
Autumn Black, Content Marketing Specialist, Oracle
We’re recognizing the finalists of the Context Award for Best Application of Positive Contextual Targeting, which recognizes campaigns that generated a splash by leveraging contextual intelligence technology to target trending moments.Read the complete post
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A/B testing—which is also called split testing or bucket testing—is one of the easiest ways to increase conversion rates and learn more about your audience. It can be used to measure almost any type of marketing material, but it’s actually underused. That’s why it’s good to be aware of what the best practices are so you achieve superior results to those achieved by other means.