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Oracle Advertising and CX Virtual Summit: Intelligence in Marketing - real or artificial?

29 September 2021 | 9:00 a.m. BST / 10:00 a.m. CEST / 12:00 p.m. GST

Artificial Intelligence (AI) is already impacting many areas of our lives. What does this mean to marketing? Customer intelligence is more important than ever. Join this virtual event to see how you can use AI and Customer Intelligence to better engage customers, and explore the future of Marketing.



Hear how marketers can use AI and Customer Intelligence to drive loyalty and engagement

Learn how to sustainably increase your use of data, AI, and real-time Customer Intelligence to create more effective marketing strategies that get you closer to your customers and help you build loyalty.

Attend for:

  • Discussions on using AI and Customer Intelligence effectively
  • Stories from businesses who have successfully implemented AI into their marketing
  • A look into the future of data, AI, and Customer Intelligence in Marketing and CX

Agenda

Times shown in

Welcome

  • Tom Bird

    EMEA CX Business Development & Strategy Senior Director, Oracle

Intelligence in Marketing: real or artificial?

Keynote on the reality of Intelligence in Marketing. There is so much talk about improving marketing with Machine Learning, Artificial Intelligence and Customer Intelligence, but how much of that is real? Where should marketeers focus?

  • Mark Ritson

    Virtual marketing professor and columnist for Marketing Week

Marketing from home

B2B decision makers are increasingly working from home. Hear Emma Sands from Amadeus discuss the current state of B2B Marketing. She’ll explore the strategies and tactics needed to reach customers when they’re no longer always in their offices, and the role AI and Customer Intelligence can play.

  • Emma Sands

    Head of Customer Engagement & Acquisition, Amadeus

The new Loyalty: from transactional to behavioural to emotional. How to drive it?

Panel discussion: Loyalty is changing. Original approaches were mostly focused on the amount of transactions, but with the digital age comes the option to include behavioural interactions. How do you make sure the loyalty gets to a deeper emotional level? And what role do Customer Intelligence, AI and Content play in that?

Closing

  • Tom Bird

    EMEA CX Business Development & Strategy Senior Director, Oracle

Featured speakers

Emma Sands Head of Customer Engagement & Acquisition, Amadeus

Emma is a senior digital marketer, with over 15 years’ experience in both B2B and B2C multinationals. A passionate advocate of customer centricity and data-driven decisions, she is currently leading a global team of digital experts to drive end to end lead management and always on demand generation strategies across the organization.

She enjoys teaching and knowledge sharing. To this end, she has both led in-depth analyses on digital marketing spend for multinational organizations to recommend key changes to their digital strategy and has also built and taught undergraduate and graduate courses on Digital marketing, Customer Centricity and Analytics for business schools in Madrid.

Mark Ritson Virtual marketing professor and columnist for Marketing Week

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.

Tom Bird EMEA CX Business Development & Strategy Senior Director, Oracle

Tom Bird is CX Strategy Leader for Oracle in EMEA he is an ex‐customer with experience as a board‐level and senior leader for Customer Experience in industries ranging from Automotive where he was Head of Digital & Online products at BCA Marketplace Plc, to the world of online beauty where he was Chief Customer Officer at rapid‐growth eCommerce business Beauty Bay.

His passion and involvement in digital and transformational projects and products both client and agency‐side (Omnicom) over the last decade are matched only by his continuing thirst for knowledge, which at present is focused on the NeuroScience of successful leadership and management.

Jason Whiting Global VIP Program Director, LEGO Group

Jason is the head of global loyalty at the LEGO® Group, where he oversees strategic direction and marketing of LEGO VIP, the company’s loyalty program operating across 30 countries and 22 languages.Jason believes that the success of any loyalty program hinges on understanding your members’ passions and rooting your program design in strong company values. With these beliefs in mind, he and his team set out on a yearlong journey to redesign LEGO VIP to meet the needs of the program’s ever-expanding member base.Prior to this role, Jason headed up ecommerce marketing for North America and then EMEA/APAC. During this time, he was responsible for strategy and marketing leadership, overseeing email, paid search, affiliate, and content marketing supporting the LEGO Group’s D2C ecommerce business.A 20-year veteran in the marketing industry, Jason has held positions on both the client and agency side.Specializing in online, event, and engagement marketing, he has worked with a wide range of companies in both the B2B and B2C space, including Estee Lauder, AB InBev, the ANDYs, Ricoh/Savin, Honeywell, Tyco, Pfizer, and more.

Alessandro Zanotti Managing Director, Accenture Interactive

Alessandro leads Accenture Interactive’s Digital Agency for Retail and Fashion in Europe, as well as the Digital Agency’s Products industry in Italy, Central Europe and Greece since 2017. Alessandro is a leader in Digital end to end transformations from strategy/ road-mapping throughout implementation and outsourcing services in both digital commerce & marketing transformation. He helps his clients create unique experiences from fashion weeks to luxury cars to consumer electronics. Before joining Accenture, he worked for The Boston Consulting Group Digital and Digital Ventures, Google’s Travel & Retail Sector, and Bain & Company’s Retail + Private Equity practices. He holds degrees in business administration from Bocconi University, Milan, and Rotterdam School of Management. He lives in Milan with his family.

Accenture Interactive is part business consultancy, part creative agency and part technology powerhouse, who can reinvent the front office across products, marketing operations, sales and commerce and customer service.