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Success Stories

Oklahoma City Thunder

Oklahoma City Thunder Creates Personalized Fan Experiences 

NBA basketball team Oklahoma City Thunder prides itself on giving fans the ultimate professional sports entertainment experience. They conduct surveys and use online forms to gather data about their fans and use that information to create customized, meaningful communications and online content.

 

Challenges

  • Creating genuine, meaningful fan experiences
  • Ensuring all fan communications are pertinent and personalized
 

Solutions

  • Cross-channel marketing
  • Content marketing
  • Social marketing
  • Targeting and segmentation
 

Results

  • Renewed more than 97% of customers annually during the last three years.
  • Averaged a net promoter score of 85% annually during the last four years.
  • Collected more than one million pieces of information from fans.
Oklahoma City Thunder

“We conduct a lot of surveys and use online forms to gather data about our fans to try to enhance their experience at every turn. Everything we do revolves around making sure our fans have a superior experience.”

Scott Loft | VP of Ticket Sales, Retention, and Database Operations, Oklahoma City Thunder

Oklahoma City Thunder

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