Construction Specialties automates sales with Oracle Cloud

Construction Specialties opts for Oracle CX and Oracle ERP to automate online sales, digital marketing, finance, and supply chain operations.


Our number one reason for upgrading to Oracle Cloud is to make it easier for our customers to do business with us.

Mike WeissbergDigital Marketing Manager, Construction Specialties

Business challenges

Construction Specialties manufactures more than 10 different lines of building products, such as architectural louvers, grilles, and pressure relief vents—many of which are part of the Cradle-to-Cradle certified products program that makes airports, hospitals, and commercial office buildings more sustainable.

But high demand for environmentally friendly building products has brought new, niche competitors. Construction Specialties has responded by increasing its online presence, including paid search and social marketing campaigns targeting architects, interior designers, contractors, property owners, and facilities managers. Construction Specialties needed software to manage the distinct marketing messages it was creating for each persona, and then track the resulting orders through their entire cycle—quote, sale, shipping, and payment. That meant upgrading its entire business application suite.

The cloud has completely taken away all of the maintenance and custom-coding requirements that were bogging us down.

Arthur CosmaEnterprise Automation Manager, Construction Specialties

Why Construction Specialties chose Oracle

Construction Specialties chose Oracle Cloud because it provides one platform to manage the entire lifecycle of an order. Its customers and sales people have a single point of entry to search, configure, and order hundreds of highly complex, engineered-to-order products, with tens of thousands of possible configurations. Its supply chain and financial teams likewise can access one integrated suite for the data they need.


By connecting Oracle CX Commerce and Oracle CPQ to Oracle Cloud Product Hub, Construction Specialties can see the inventory it has on hand, understand which shipping options are available, and then forecast order lead times.

Because Oracle Cloud CX, Oracle Cloud Supply Chain Management, and Oracle Cloud ERP are integrated on the same platform, once quotes are approved and sent into Oracle Cloud Order Management, they automatically trigger supply chain events to pick inventory, procure parts, and schedule production. As orders are processed, invoices are automatically prepared in Oracle Cloud Financials.

Because this entire platform runs in the cloud, Construction Specialties’ IT team can configure the Oracle Cloud applications to fit the company’s evolving business needs, yet still maintain compatibility with future releases.

Published:May 21, 2020