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5,000 executives agree that innovation drives growth, yet barriers remain. Isolation and turning data into insights are key issues for marketing, which ranks low on owning innovation. Find out why.
Innovation drives business growth, but there are barriers to implementation.
46% of marketing executives recognise their lead role in driving business growth through technological innovation, but actually rank low when it comes to owning innovation.
Although challenges remain, including trust between departments, marketers can help lead strategic growth through data-driven insights.
Marketers have access to data, insights, and new technologies to lead the business innovation agenda.
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Marketers must lead technological innovation to drive business growth.