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Oracle OnRamp—Data onboarding

The Oracle OnRamp app provides an automated, self-serve offline onboarding solution embedded in the Oracle Advertising platform. You can segment the users in your CRM database and then securely upload offline files containing personally identifiable information (PII). OnRamp will match your offline users and then classify their attributes into new categories in your private taxonomy. You can then activate your offline data across multiple media execution platforms for targeting, analysis, modeling, and optimization.

Learn more about Oracle OnRamp.

Oracle OnRamp features

The Oracle OnRamp solution provides marketers with an automated, self-service data onboarding solution that’s embedded in the Oracle CX data platform. You can easily segment the users in your CRM data and securely upload first-party data, including personally identifiable information (PII).

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Flexible onboarding and file upload

A self-service API simplifies data onboarding via the Oracle DMP or OnRamp, or with the support of Oracle’s account teams for managed OnRamp service. Upload files within the Oracle Advertising platform or API, or drop into an internal SSH File Transfer Protocol (SFTP).

Resolve disparate identities

Deliver streamlined experiences using Oracle Identity Graph. The tool takes onboarded, offline data and matches it one-to-one to an online user from cookies where available, mobile advertising IDs, and registrations.

The resulting identity graph contains more linkages and data sets than any other solution. It uses best-in-class data science, including Oracle’s own PII-based identity spine.

Extensive integrations

Oracle OnRamp achieves up to 95% data deliverability into the top adtech and martech destinations, and you can find onboarded data for analysis, modeling, segmentation, insights, and delivery to downstream partners for activation.

Data onboarding key benefits

  • Self-serve onboarding

    Upload your offline files on demand and include new values to capture new data and customize your taxonomy. OnRamp dashboards provide you with near real-time visibility into the match rate and number of users onboarded by segment as your data inventory starts to ramp.

  • Maximum match rates

    Activate more of your customer base with cross-device scale featuring:

    • 580 million cookies tied to 125 million people.
    • 480 million mobile app IDs (MAIDs) tied to 110 million people
    • 650 million emails tied to 180 million people
    • Up to hundreds of millions of users matched to major social platforms
  • Rapid onboard process via automated workflow

    Use a quick and automated workflow that reduces the offline onboarding process. The OnRamp integration with Oracle Advertising eliminates the need to work across multiple platforms and teams to onboard your data.

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