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Oracle CX for High Tech, Manufacturing, and Automotive

Deepen digital capabilities and cut through product-only mindsets. Oracle CX for High Tech, Manufacturing, and Automotive connects customer data with asset data for a holistic 360-degree customer view that improves sales and service experiences, provides new revenue opportunities, and better supports partners, resellers, and dealers.

Explore Oracle CX for High Tech, Manufacturing, and Automotive

CX solutions for high tech

Embrace digitization and emerging technologies to create a customer-centric view, reduce time to market, minimize product lifecycles, and open potential revenue streams.

Clean, complete data

Use the power of clean, consistent, and complete customer data to intelligently improve service operations, service sales, and asset performance.

AI-optimized processes

Leverage AI to optimize quoting, pricing, and ordering processes.

Partner channel support

Fully support partners and dealers. Boost sales with partner programs and marketing development fund (MDF) management.

Digital customer service

Give customers an array of service channels to choose from, including chat, cobrowse, email, video, and field service.


CX solutions for industrial manufacturing

Accelerate time to market and transform your go-to-market execution with a complete front- and back-office solution that’s tailored for the manufacturing industry. Capture market opportunity, support new businesses models, stay relevant, and increase customer lifetime value.

Data-driven personalization

Leverage known, unknown, and enriched customer data to intelligently personalize offers across marketing channels.

Front- and back-office integration

Coordinate and streamline configuration, quoting, and ordering processes while taking advantage of real-time inventory checks to optimize and track deliveries.

Combined customer and asset data

Proactively serve customers by monitoring, servicing, and managing their assets to increase performance and enhance customer lifecycle recommendations.

Intelligent recommendations

Leverage customer and asset data to provide intelligent recommendations for optimizing asset usage and providing subscription offerings.

Enhanced field service productivity

Maximize field technician utilization with smart job assignment, scheduling, and routing.


CX solutions for automotive

Take advantage of a complete CX solution suite across sales, service, ecommerce, marketing, loyalty, AI, and data management to engage customers, empower dealers, and offer next-level customer and vehicle care.

Automated, data-driven, personalized experiences

Target customers with data-driven campaigns and deliver product, offers, personalized content, and sales/service guidance across all channels to increase brand engagement.

Dealer and wholesaler channel support

Provide a complete customer experience, segment and target high-value customers, and increase customer lifetime value—from marketing to sales to service.

Subscription management and recurring billing support

Leverage new, innovative pricing models and manage them from start to finish for sustainable, long-term revenue growth.


View all customer successes

Oracle Cloud CX customer successes

Hyster-Yale logo
Mack Trucks logo
Elgin logo
Panasonic logo
Construction Specialties logo
Varsity Scoreboards logo
Hunter Douglas logo
Airborn logo

Airborn scales for growth and improves CX with a self-service purchasing solution.

Key benefits

  • Increase the ease and speed of doing business

    Make speed your competitive advantage. Digitize your quote-to-order process with around-the-clock omnichannel configuration, pricing, and quoting (CPQ) to help your business increase revenue and customer satisfaction.

    Learn more about CPQ

  • Gain a much-needed holistic view of your market

    Stop viewing your market from a one-dimensional, product-centric vantage point. Combine product and asset data as well as reseller/dealer sales and activities to improve the customer experience for all parties.

  • Improve partner channel performance and profitability

    Provide digital tools to improve partner and dealer productivity, sales, and customer service. Tie the all-important, 360-degree customer data to asset data through IoT to improve sales, ordering, cross-selling, and service processes.

  • Increase revenue and customers

    Acquire new customers or cross-sell to existing customers. Increase revenue by developing new, hyper-personalized customer promotions through digital channels that leverage real-time AI and analytics. Gain a new source of revenue with “as-a-service” subscription offerings.

    Learn more about Digital CX for Automotive

  • Simplify and streamline processes

    Connect the front office to the back office specifically with regard to the supply chain, enhancing the customer experience, eliminating silos, and streamlining processes.

Thought leadership

4 Digital Body Language Uses for Manufacturers

Wendy Leung, Industry Marketing Director, Oracle

Digital body language is all the digital activity you can see from an individual—what it takes for them to make a purchase—from email clicks, web site visits, the reading of reviews and referrals, or even calling a friend. This data drives manufacturing, and it can drive marketing too. It’s time for manufacturers to take advantage of digital body language.

Read the complete post

Featured blogs

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Resources

Cloud readiness

Oracle Cloud CX release readiness

See what’s new in Oracle CX for Industries. Review the latest features, including capability overviews, business benefits, setup considerations, and usage tips.

Documentation

CX for Industries documentation

Oracle offers a wide range of documentation, videos, and tutorials that will help you learn more about Oracle CX for High Tech, Manufacturing, and Automotive. You'll find all of these resources and more in the Oracle Help Center.

Customer community

Cloud Customer Connect

Cloud Customer Connect, Oracle's premier online cloud community, is specifically designed to promote peer-to-peer collaboration and the sharing of best practices. Members can keep pace with product strategy and provide a cloud solution feedback channel directly to Oracle development. Community members benefit by leveraging the collective knowledge of Oracle Cloud customers and product experts.

Cloud learning

Oracle University

Oracle University provides free training and certification courses—delivered in a variety of formats—to ensure your organization’s success.

Support and services

Cloud Marketplace

Extend your service ecosystem and power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, ecommerce, and more.

You may also be interested in…

Oracle CX Marketing

Cross-channel B2B and B2C marketing

Oracle CX Commerce

Connected B2B and B2C commerce

Oracle CPQ (Configure, Price, and Quote)

Boost revenue and streamline sales processes

Oracle Digital Customer Service

Customer self-service on the channel of choice

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