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Consumer Research 2021

Retail is at an inflection point. Our new consumer research surveys 5,700 global consumers. It identifies the curvature of change in consumer behavior, and the vectors underpinning the shifts we see in retail, to dial in on what is simply a function of change and what is a constant. The research analyzes a retail landscape forever changed by examining the current inflection point, the ensuing supply chain dilemma, and the ultimate shopping effect.


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Consumer Research Retail Trends Preview

After months of disruption, change has become not only a constant but the norm in retail, with no expectation of slowing down. As we close out 2021, we find ourselves not looking back, nor ahead at the change to come, but at an inflection point—ready to ride the next wave and embrace adaptation.

5,700

global consumers surveyed

11

country perspectives

4

regional reports covering LATAM, EMEA, US, and APAC

In the past 12 months, how much time did you spend shopping/browsing online?

Some things did stay the same. Four out of five (80%) global consumers spent upwards of an hour per week shopping online in the past 12 months.

Yet, perspective may shape opinion, as only 37% say their online shopping and browsing habits have remained unchanged, with the majority (56%) reporting they're spending more time on this habit.

What is your favorite way to buy products?

Less than one-fifth (17%) say buying online and picking items up in-store (BOPIS) is their favorite means of shopping. In 2020, just 7% indicated this was the primary way they were shopping for non-essential items.

Meanwhile, only 2% of consumers in 2021 call curbside their favorite way of shopping, remarkably level with 2020, when 3% turned to buying online and picking up curbside as their de facto means of getting nonessential items.

Global Consumer Research Report

Through a survey of more than 5,700 global consumers, we've identified the curvature of change in consumer behavior and the vectors underpinning the shifts we see in retail to dial in on what is simply a function of change and what is a constant.

Download the consumer research report

This consumer research report calculates the sum impact of a retail landscape forever changed by examining the current inflection point, the ensuing supply chain dilemma, and the ultimate shopping effect, including:

  • Browsing habits
  • Buying patterns
  • Supply chain
  • Returns
  • Delivery expectations
  • Holiday season expectations
  • Holiday gifting
  • In-store appeal
  • In-store browsing

Consumer Research Regional Reports

These regional reports shine a global lens on how the United States, Latin America, Europe and the Middle East, and Asia Pacific fare compared to the rest of the world.

U.S. Consumer Research Report

Gain a quick view of the retail trends and consumer expectations in the United States.

Latin America Consumer Research Report

Gain a quick view of the retail trends and consumer expectations in Latin America.

Europe and Middle East Consumer Research Report

Gain a quick view of the retail trends and consumer expectations in Europe and Middle East.

Asia Pacific Consumer Research Report

Gain a quick view of the retail trends and consumer expectations in Asia Pacific.

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Oracle's Retail Asset Community Knowledge (RACK) portal is a treasure trove of material ranging from Oracle Retail customer journeys to global event proceedings and the latest updates on Oracle Retail roadmaps.

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Oracle Retail blog

Stay current on retail technology innovation, industry best practices, and emerging retail trends.

Read the Retail blog

The value of omnichannel retail

Deliver the seamless, omnichannel retail experiences customers expect.

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