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Deliver Seamless, Cross-Channel Experiences
In today's consumer driven world, brick-and-mortar retailers must use innovative digital technologies to connect with consumers along their path to purchase, which often ends in the physical store.
Connecting the digital and physical worlds to deliver seamless, cross-channel experiences will define the companies that thrive with today's hyper-connected consumer. Leveraging new store technologies will help you know, engage, and convert more consumers and help your stores become a competitive advantage.
Oracle's Digital Store is a modern, cloud-based solution that enables the integration of store infrastructure and consumer-engagement technologies. The solution will help you increase store traffic, improve engagement, drive conversion, and increase shopper basket size.
The solution will also help you improve store operations by reducing costs, improving efficiency, and enhancing customer service.
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Key Business BenefitsCan you connect the digital and physical worlds?
- Develop a single view of the consumer across your virtual and physical touchpoints
- Create more efficient shopper acquisition and engagement processes
- Orchestrate marketing in alignment with the consumer's journey
- Power intelligent customer segmentation based on personally identifiable information (PII) and any data, structured or unstructured
- Capture and analyze shopper data in real time, and gain actionable insights that optimize sales
