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Актуальные вопросы
Oracle Cloud CX
Customer signals are everywhere. Can your business effectively interpret those signals and take action to make the most of the customer experience? Oracle Cloud Customer Experience (CX) helps brands build and manage lasting customer relationships by taking action in every moment that matters, from customer acquisition to retention—and everything in between.
The Forrester Wave™: Email Marketing Service Providers, Q2 2020 named Oracle a leader, with the highest score in the strategy category.
Oracle CX research, in partnership with customer experience expert Jeanne Bliss, offers a cross-generational look at customer preferences, behaviors, and expectations.
Why choose Oracle Cloud CX?
Connect your front- and back-office systems
Unify your back-office systems with your front-office applications to align your organization around your customers and deliver on your brand promise. Only Oracle ties finance, supply chain, and CX together on a unified cloud platform.
Power real-time customer experiences
Deliver experiences tailored to customers' online behavior, in real time. Oracle Cloud CX helps you turn intelligence into relevant and personalized experiences in the moments that matter.
Harness data to understand your customers
Gather everything you know about your customers into a single profile and use that information to personalize every aspect of their experience. Oracle has been helping customers manage, secure, and drive business value from data for more than 40 years. Data is our DNA.
Cloud CX Suite
Connect your B2B and B2C marketing data
Create data-powered, seamless marketing experiences that delight your customers. Oracle Cloud CX helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
Features
- B2C campaign management
- B2B marketing automation
- Digital personalization and optimization
- Real-time actions and insights
- Audience segmentation
- Customer acquisition
- Data quality and enrichment
- Complete B2B and B2C commerce
- Customer loyalty and engagement
- Smart content and authoring
- Unified customer intelligence
Unify your sales planning and execution processes
Deliver responsive selling across all touchpoints with Oracle CX Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
Features
- Sales automation with CX Mobile app
- B2B service
- Sales planning
- Sales performance management
- Partner relationship management
- Configure, price, and quote
- Subscription management
- B2B commerce
- Digital sales
- Sales account data quality and enrichment
- Customer data management
- Smart content and authoring
- Unified customer intelligence
Seamlessly support buyers and sellers
Guide and support sellers and customers—anywhere, anytime. Oracle CX offers modern, connected B2B and B2C commerce experiences for every step of the buying journey.
Features
- Omnichannel digital experiences
- Commerce for brands, retailers, and telco
- Self-service B2B commerce
- Configure, price, and quote
- Subscription management
- Smart content and authoring
- Unified customer intelligence
- Unified direct and wholesale commerce
- Customer loyalty and engagement
- ERP integration
- Online and offline
- Flexible, API-first, headless
Connect and customize service engagements
Personalize your service engagements across any channel. Oracle CX Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
Features
- B2C service for high-volume interactions
- B2B service for high-value accounts
- Field service management
- Digital customer service
- Service Center for agent interactions
- Customer data management
- Integrated B2B and B2C commerce
- Knowledge management
- Advice and decision automation
- Smart content and authoring
- Unified customer intelligence
Produce dynamic, consistent content
Dynamically create, curate, and deliver exceptional content that isn’t bound by a website. Oracle CX Content is an agile asset hub and intelligent content management platform that delivers content consistency across channels.
Features
- Universal Asset Hub
- Collaborative platform
- Smart authoring
- Digital asset management
- Workflows
- AI-augmented attributes
- Machine-driven tagging
- API-first, headless
Create a single view of customer data
Unify your online, offline, and third-party customer data sources to create a single, dynamic view of the customer. With built-in AI and machine learning, CX Unity delivers real-time intelligence across marketing, sales, and service.
Features
- Unified customer profile
- Real-time personalization
- Ad channel activation
- Identity resolution
- Real-time CX
- Configurable data models
- Built-in AI
- Martech integration
- Data enrichment
Oracle Cloud CX customer successes
Learn how leading companies around the world use Oracle Cloud CX to help their teams succeed.
Varsity Scoreboards, formerly Sportable Scoreboards, aims to double growth in five years
Oracle Government 2.0 Helps Constituents and Business During Crisis
Vinay Iyer, Vice President, CX Industry Solution Architect, OracleGovernment agencies at all levels are facing several daunting challenges. Oracle Government 2.0 provides a state-of-the-art digital framework for modernizing government operations and citizen engagement.
Read the complete postFeatured blogs
- April 10, 2020 Why Now Is the Best Time to Optimize Your Customer's Experience—and Other News
- March 26, 2020 Markies Spotlight: Mike Weissberg of Construction Specialties
- March 16, 2020 The Importance of Going Deep-Digital
- February 25, 2019 Enabling the Enterprise in the Experience Economy
CX solutions for industries
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Retail banking, corporate banking, and insurance
Increase efficiency by automating routine tasks. Oracle Cloud CX for Financial Services helps banking and insurance institutions transform customer engagement and invest in new business models.
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Communications and media
Understand customer demand, innovate with agility, and personalize interactions in real time. Oracle Cloud CX for Communications helps you create engaging digital experiences that every communications service provider strives to deliver.
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High tech, manufacturing, and automotive
Harness the power of emerging technologies to increase agility and revenue. Oracle Cloud CX for High Tech, Manufacturing, and Automotive transforms operations and customer engagement.
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Consumer goods, retail, and wholesale distribution
Deliver personalized and time-sensitive offers based on customer needs. Oracle Cloud CX for consumer markets provides tailored retail execution, B2B and D2C solutions for consumer goods, retail, and wholesale distribution segments.
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Public sector
Effectively manage change while giving people the support they need. Oracle Cloud CX for Public Sector provides industry-leading solutions for health and human services, local government, and government self-service and eligibility.
Resources
Release readiness
Get up to speed on the latest releases of Oracle CX solutions and ensure that your upgrade is a success. Review the latest features, including the innovations, capability overviews, business benefits, setup considerations, and usage tips.
Additional information
Advice for the Experience Economy
Create connected, intelligent, and data-driven customer experiences. Use AI to immediately present highly personalized offers tailored to your customers’ interests in the precise moments they’re most likely to buy.
Additional information
Develop your Cloud CX skills
Oracle University provides you with free training and certification you can rely on to ensure your organization’s success, all delivered in your choice of formats.
Become a CX Hero—join the Hero Hub!
Join the Oracle CX Hero Hub, an online advocacy community where customer advocates get recognized, give feedback, grow their network, build their personal brand, and share success.
More customer community groups
Cloud Marketplace
Power innovation with partner applications and services available through the Oracle Cloud Marketplace. Find the most comprehensive list of apps for sales, service, marketing, and more.
A connected CX solution
Learn how you can deliver exceptional, connected customer experiences with Oracle Cloud CX solutions.
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Request a demo
Discover how Oracle CX can help keep your customers coming back for more.
Partner with Oracle CX
Learn how our CX ISV program offers new business opportunities.
Stay current on CX news
Read the CX blog for strategy, technology, and innovation news.
Contact sales
Talk to a member of our team about Oracle Cloud CX.